Assessing Customer Satisfaction in AI-Powered Services: An Empirical Study with SmartPLS
Achani Rahmania Az Zahra,
Dendy Jonas,
Ita Erliyani
et al.
Abstract:In the contemporary business landscape, the evaluation of customer satisfaction plays a pivotal role in assessing the effectiveness of AI-powered services. This empirical study, bolstered by the robust analytical tool, SmartPLS, systematically scrutinizes the intricate relationship between AI-powered services and customer satisfaction. With a rigorous and methodical service quality analysis, conducted with a sample of 189 respondents, we unveil the salient attributes and determinants that underpin customer sat… Show more
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