“…The CRM, principally geared towards substance abuse, has been employed to assess "health and nutritional (such as STD, heart disease, and diet), environmental (such as water and air quality, litter, and recycling) and other social issues (such as poverty, homelessness, and violence)" (Thurman, Vernon, & Plested, 2007, p. 50).Various studies have cited the CRM as an effective resource for evaluating community readiness amongst diverse audiences (Ehlers, Huberty, Beseler, 2013;Millar et al, 2013;DeMarco et al, 2011;Sliwa et al, 2011;Findholt, 2007;Lawsin et al, 2006;Slater et al, 2005;Scherer et al, 2001;Plested et al, 1999;Oetting et al, 1995). Explicitly, Silwa et al (2011) used the CRM to synchronize health promotion techniques with public demand in an adolescent weight management study.…”