W hatever decision you are currently faced with making in your organization, it's worth making it right. That is, unless you have an endless supply of time, money, and other resources to risk by making decisions based on hunches, crystal balls, or however else decisions might get made. Sound decisions are made on the basis of relevant, reliable, and valid data related to important questions. These data should come from measurable indicators of the results we want to accomplish. Useful data allow us to prove the value of our efforts, without relying on opinions about what we should be accomplishing. Whether working on a formal project that requires the collection and interpretation of data (for example, needs assessment and evaluation) or on a less-formal fact-gathering mission, we're trying to find the answers to pressing organizational questions: What solution would solve our problem? ShouldThe questions we ask should be driven primarily by the results we want to achieve. All organizations are after results, whether those results are clear to everyone in the organization or not. Further, not all results are created equal. That is, all organizations have overarching results that they want to achieve, as well as en route there are numerous results that have to be accomplished. Everything else we do or use within the organization should contribute to these, lest we are wasting valuable and limited resources without any measurable benefit.