Aspects of marketing management of activity and development of business structures on public transport

Abstract

The monograph presents the results of the qualitative stage of applied research, conducted by the Department of Marketing Plekhanov Russian University of Economics in 2017-2018. According to the results of the study, proposals were submitted aimed at improving the quality of transport services on the urban rail transport of the city of Moscow. The results of the R & D were taken as the basis for recommendations for the use in the territory of the city of Moscow to the governing bodies of the city of Moscow, legal entities and individual entrepreneurs engaged in the provision of transport services for passengers by rail transport in urban transport. 30 employees of the Department of Marketing and 110 students of the Faculty of Plekhanov Russian University of Economics.
 The publication of the monograph is dedicated to the 30th anniversary of the creation of the first Russian marketing department and its founder, Professor Boris Aleksandrovich Solovyov.
 The monograph is intended for civil servants, entrepreneurs, university professors, graduate students, undergraduates and students interested in the marketing of transport services. The monograph materials allow using it as a textbook for the courses “Marketing”, “Marketing Research”, “Marketing Management”, “Marketing of Small and Medium Business”, “Marketing of Transport”, “Marketing Consulting”, etc.