Aspect of Storytelling in Korean Web drama

이진,

doi:10.18658/humancon.2015.09.38.241

Cited by 3 publications

(6 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…As web series are intended for the online platforms, they no longer have to rely on the broadcast networks' limited distribution system and opportunities, which in turn opened up spaces for experimentation with original content. For example, Korean web dramas such as Vampire Flower and Another Parting are stories about the supernatural -vampires and alienswhich are topics not frequently seen on Korean television (Lee, 2015a). Also, web platforms, such as Korea's top portal site Naver, have used binge watching habits to market their original content to the audience, which further differentiates web series from traditional television.…”

Section: Distribution Changes and Web Contentmentioning

confidence: 99%

“…The web drama market has taken off when Korea's top portal site Naver started to invest in web dramas by starting a platform, TV Cast, to host professionally produced web videos (Kim and Jang, 2015;Lee, 2015a). Naver has built upon its leading position in the Internet search market and has popularized the term 'web drama' by creating a web drama category within TV Cast (Lim, 2015).…”

Section: The Rise Of Korean Web Dramasmentioning

confidence: 99%

“…Another strategy of catching the young and mobile audiences' attention was to experiment with the aesthetics to optimize the mobile viewing experience. Close-ups were frequently used rather than long establishing shots because the viewers would not be able to see the characters' faces in the long shots due to the small smartphone screens (Ku, 2013;Lee, 2015a). In the case of Twenty Years Old, the director purposely added in shots that showed the characters' point of view.…”

Section: Targeting the Young And Mobilementioning

confidence: 99%

“…As this phenomenon is fairly new, there is not much critical discussion about web dramas -most of the surrounding discourse come from the mainstream press and industrial conversations. The few scholarly works about web dramas have focused on the aesthetic characteristics, particularly the narrative structures of web dramas Kim and Jang, 2015;Lee, 2015a). The majority of the discussion on web drama industry takes place in the popular press and tends to be optimistic about this new form of digital content (Ahn, 2013;Keum, 2014;Sohn, 2014).…”

mentioning

confidence: 99%

See 3 more Smart Citations

Just another platform for television? The emerging web dramas as digital culture in South Korea

Kang

2017

Media, Culture & Society

View full text Add to dashboard Cite

Web dramas, which are original serialized dramas that are released primarily on online platforms, are a recent development of digital content in South Korea. As web dramas are intended for mobile viewing environments, this study examines how distribution influenced this emerging form. Particularly, it argues for the consideration of the power of distribution, which does not happen as an afterthought or separate from other areas, but can wield influence on the production, finances, and other business practices of web dramas. Audiences are envisioned as viewing web dramas on the go, so web dramas were only several minutes per episode with simple storylines to maintain the audiences’ attention. The insufficient revenue policy of the existing platforms have led web dramas to seek other alternatives within traditional media structures, where they are positioned primarily as another platform for television industries to explore or rely on the branded entertainment strategy, catering to the business sponsors’ demands. In the recent times, newer platforms and production companies specializing in web dramas have appeared, and this article concludes that there is still the potential for web dramas to independently establish themselves as a new digital form in the future.

show abstract

Section: Distribution Changes and Web Contentmentioning

confidence: 99%

Section: The Rise Of Korean Web Dramasmentioning

confidence: 99%

Section: Targeting the Young And Mobilementioning

confidence: 99%

mentioning

confidence: 99%

See 2 more Smart Citations

Just another platform for television? The emerging web dramas as digital culture in South Korea

Kang

2017

Media, Culture & Society

View full text Add to dashboard Cite

show abstract

“…This was an effort to prove the unique literary value of electronic literature at the time of transition from print literature to electronic literature [8]. Hayles maintained that electronic literature placed a great focus on interactivity differentiated from existing linear narration.…”

Section: Mobility-based Digital Readingmentioning

confidence: 99%

A Study on Literary of Mobile Web Novel

Seo¹,

Han²

2017

AJMACL

View full text Add to dashboard Cite

show abstract

Better than television: The rise of Korean web dramas

Kang

2021

International Journal of Cultural Studies

View full text Add to dashboard Cite

The web dramas produced and consumed in South Korea are a short, serialized form of content produced specifically for mobile viewing platforms. Through discursive analysis, this article examines the positioning of web dramas as a step in the evolution of television and finds that they have been legitimized as a higher-quality form than television drama because of their economic potential. To begin with, web dramas have the potential to generate synergistic economic effects impacting other areas of culture, such as tourism, television, and webtoons. Second, web dramas have been represented as the best strategy for tapping into the vast Chinese market, especially during periods in which strained political relations between Korea and China prevented the export of television dramas. Moreover, web dramas have been optimized for mobile platforms through experimentation with aesthetics and topics in ways that have not been possible for television dramas. Thus, web dramas offer a window into the relationship between perceptions of quality and commercial profitability.

show abstract

Aspect of Storytelling in Korean Web drama

Cited by 3 publications

References 0 publications

Just another platform for television? The emerging web dramas as digital culture in South Korea

Just another platform for television? The emerging web dramas as digital culture in South Korea

A Study on Literary of Mobile Web Novel

Better than television: The rise of Korean web dramas

Contact Info

Product

Resources

About