Asking for something different from our donors: factors influencing persuasion success

Bagot, Kathleen L.; Bove, Liliana L.; Masser, Barbara M.; White, Katherine M.

doi:10.1111/trf.12500

Cited by 28 publications

(45 citation statements)

References 42 publications

(85 reference statements)

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“…Each of these interventions mainly provided information about the plasma donation procedure and was successful in recruiting a significant number of new plasma donors. Nonetheless, it was recently shown that one-on-one conversation was the best approach to motivate whole blood donors to become plasma donors especially if the conversation was donor-oriented, that is, focusing on “donor's needs and welfare” [5]. This latter observation is in agreement with the results reported by Ferguson et al [6], showing that committed blood donors are more willing to donate blood when exposed to a benevolence message.…”

Section: Introductionsupporting

confidence: 79%

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How to Motivate Whole Blood Donors to Become Plasma Donors

Godin

Germain

2014

Journal of Blood Transfusion

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This study tested the efficacy of interventions to recruit new plasma donors among whole blood donors. A sample of 924 donors was randomized to one of three conditions: control; information only by nurse; and information plus self-positive image message by nurse (SPI). Participants in the control condition only received a leaflet describing the plasma donation procedure. In the two experimental conditions the leaflet was explained face-to-face by a nurse. The dependent variables were the proportion of new plasma donors and the number of donations at six months. Overall, 141 (15.3%) new plasma donors were recruited at six months. There were higher proportions of new plasma donors in the two experimental conditions compared to the control condition (P < .001); the two experimental conditions did not differ. Also, compared to the control condition, those in the experimental conditions (all Ps < .001) gave plasma more often (information only by nurse: d = .26; SPI: d = .32); the SPI intervention significantly outperformed (P < .05) the information only by nurse condition. The results suggest that references to feelings of SPI such as feeling good and being proud and that giving plasma is a rewarding personal experience favor a higher frequency of plasma donation.

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Section: Introductionsupporting

confidence: 79%

“…To our knowledge, in the scientific literature only a few studies have reported the impact of interventions on plasma donor recruitment [2–5]. Each of these interventions mainly provided information about the plasma donation procedure and was successful in recruiting a significant number of new plasma donors.…”

Section: Introductionmentioning

confidence: 99%

How to Motivate Whole Blood Donors to Become Plasma Donors

Godin

Germain

2014

Journal of Blood Transfusion

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“…Bagot et al [30] identified key deterrents to conversion and provided preliminary strategies for agencies to recruit and retain to the plasmapheresis panel. These recruitment strategies were further clarified by Bagot et al [47] who identified that the key ingredients to successful ‘conversion conversations' are that they occur early in the donor's whole blood career, are donor-centric, and are, whenever possible, donor-initiated.…”

Section: Research Focus - Initiating and Maintaining Plasma Donationmentioning

confidence: 99%

“…Current research within this program is focused on identifying factors that promote flexible donor loyalty - that is retention in the context of being willing to move between panels [47]. This re-orientation away from the originally planned focus on plasma panel retention is in direct response to an emerging need to balance short- and long-term demand and supply [14] - challenge 2 .…”

Section: Research Focus - Initiating and Maintaining Plasma Donationmentioning

confidence: 99%

“…The aim of this research program is to understand plasma donation from the donor's perspective [33,34,35,47] and to identify factors that predict whether whole blood donors become plasmapheresis donors [34,45]. Current research within this program is focused on identifying factors that promote flexible donor loyalty - that is retention in the context of being willing to move between panels [47].…”

Section: Research Focus - Initiating and Maintaining Plasma Donationmentioning

confidence: 99%

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Donor Research in Australia: Challenges and Promise

Masser

Smith

Williams

2014

Transfus Med Hemother

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Donors are the key to the core business of Blood Collection Agencies (BCAs). However, historically, they have not been a focus of research undertaken by these organizations. This model is now changing, with significant donor research groups established in a number of countries, including Australia. Donor research in the Australian Red Cross Blood Service (Blood Service) is concentrated in the Donor and Community Research (DCR) team. Cognizant of the complex and ever-changing landscape with regard to optimal donor management, the DCR team collaborates with academics located at universities around Australia to coordinate a broad program of research that addresses both short- and-long term challenges to the blood supply. This type of collaboration is not, however, without challenges. Two major collaborative programs of the Blood Service's research, focusing on i) the recruitment and retention of plasmapheresis donors and ii) the role of the emotion pride in donor motivation and return, are showcased to elucidate how the challenges of conducting collaborative BCA research can be met. In so doing, these and the other research programs described herein demonstrate how the Blood Service supports and contributes to research that not only revises operational procedures but also contributes to advances in basic science.

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How do people become plasma and platelet donors in a VNR context?

Charbonneau

Cloutier

Fainstein

2017

J of Clinical Apheresis

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BackgroundThe demand for therapeutic plasma‐derived products poses a challenge to blood collection agencies (BCAs). In 2014–2015, the volume of plasma sent for fractionation met 17.7% of Quebec's needs for immunoglobulins. This article aims to offer an exploration of the paths blood donors follow in order to become plasma and platelet donors (PPDs).Study Design and MethodThis analysis is based on semi‐structured interviews with 50 PPDs in Quebec, Canada. Our analysis focused on the occurrence of events and the presence of contextual elements identified through: (1) factual data on PPDs; and (2) what PPDs identified as being an influence on their donation experience. This information was synthesized using a typology of trajectories.ResultsSix typical trajectories have been distinguished, first by the presence (19/50 respondents) or absence (31/50) of blood donation as a family tradition. Of the latter 31 donors, some pointed instead to inherited family values as having a significant influence on their commitment (11/31). Donors' careers were then distinguished as having started early (34) or late (16). Sub‐types then appeared with the addition of other contextual elements, motivation profiles, and circumstances under which the conversion to apheresis donation occurred.ConclusionOur findings suggest the existence of diversified donor trajectories, and confirm the importance of conducting more in‐depth analyses of the sequence of events occurring along PPDs career. BCAs should develop strategies carefully tailored to different potential clienteles if they wish to convert whole blood donors to apheresis donation, and also focus on recruiting and retaining young PPDs.

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Asking for something different from our donors: factors influencing persuasion success

Cited by 28 publications

References 42 publications

How to Motivate Whole Blood Donors to Become Plasma Donors

How to Motivate Whole Blood Donors to Become Plasma Donors

Donor Research in Australia: Challenges and Promise

How do people become plasma and platelet donors in a VNR context?

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