Asian city brand meaning: a Hong Kong perspective

Merrilees, Bill; Miller, Dale; Ge, Gloria L.; Tam, Charles Chin Chiu

doi:10.1057/s41262-017-0073-1

Cited by 28 publications

(23 citation statements)

References 56 publications

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“…The structured survey included items relating to motives for retention based on a list of ten motives. Further questions related to the following multi-item concepts, with the data sources indicated in parentheses: volunteer work satisfaction (sources: Bennett & Barkensjo, 2005;Jensen & McKeage, 2015); volunteer organizational commitment (sources: Bennett & Barkensjo, 2005;Jensen & McKeage, 2015;Merrilees et al, 2017); intention to continue volunteering (source: Bennett & Barkensjo, 2005;Jensen & McKeage, 2015;Merrilees et al, 2018), and valuescongruency (sources: Locke et al, 2003;Merrilees et al, 2017;Randle &, 2011;Smith & Cordery, 2010). Further, a new three-item altruism construct is developed in this paper, based on exploratory factor analysis, which is summarized in the preliminary results section.…”

Section: Methodsmentioning

confidence: 99%

Volunteer Retention Motives and Determinants across the Volunteer Lifecycle

Merrilees

Miller

Yakimova

2019

Journal of Nonprofit & Public Sector Marketing

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The focus of the paper is on better understanding volunteer retention. A broad-based survey of fourteen Australian nonprofit organizations develops an expanded quantitative model of volunteer retention by adding two new antecedents: values-congruency and altruistic motives to previous modelling. The study generates a more comprehensive set of rankings of volunteer retention motives, with altruism receiving top ranking. Using exploratory factor analysis, the study develops a new three-item perspective of altruism, combining helping, service and the cause. A new fourphase framework of the volunteer lifecycle is also developed. Investigating changes in retention motives over the life cycle reveals a major and unexpected finding, that the altruistic motive may actually become more important as volunteers move through the lifecycle.

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Section: Methodsmentioning

confidence: 99%

Volunteer Retention Motives and Determinants across the Volunteer Lifecycle

Merrilees

Miller

Yakimova

2019

Journal of Nonprofit & Public Sector Marketing

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“…In addition, hosting the event can increase city visibility, strengthen city competitiveness and improve city image (i.e. destination image) (Merrilees et al, 2018;Oshimi and Harada, 2019;Teixeira et al, 2019). Destination image refers to the knowledge, feelings and overall assessment that a tourist obtains about a destination (Fakeye and Crompton, 1991).…”

Section: Introductionmentioning

confidence: 99%

Event and city image: the effect on revisit intention

Lien

Wang

et al. 2020

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Purpose The purpose of this study is to investigate the influence of three sources of social representation (i.e. direct experience of an event, the media and social interaction) on tourists’ formation of event image; to examine the effect of event image, satisfaction and city image on tourists’ revisit intentions to the host city; and to explore the mediating role of city image. Design/methodology/approach This study used the 28th Qingdao International Beer Festival (QIBF) as the case for verifying the relationships in the proposed model. The survey was conducted in Qingdao and 366 valid observations were collected. Structural equation modeling was used to validate the research model. Findings Event image is found to be significantly and positively influenced by direct experience of an event and social interaction. City image and satisfaction are important predictors of revisit intention. The meaning of event image is transferred to city image. City image plays a pivotal role in mediating the effect of event image and satisfaction on revisit intention to the host city. Research limitations/implications This study surveyed Chinese tourists attending QIBF in Qingdao and consequently the outcomes may lack generalizability. This research did not survey foreign tourists. Thus, the differences of attitudes and behaviors between Chinese and foreign tourists are not compared. Practical implications The outcomes provide insights into how a city manager can organize an event to enhance tourists’ intentions to revisit the city. Originality/value This study represents one of the few studies that use both social representation theory and the theory of brand image transfer in examining the influence of external social contexts on tourists’ formation of event image and investigates how the unique meaning of event activities is transferred to city image. In addition, the mediating role of city image is fully explored in this research.

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“…The second article by Merrilees et al (2018), undertakes a quantitative study on Hong Kong, while highlighting previous research including within the CSR and branding domains, has tended to focus on 'creating a ''good'' brand rather than how the brand can contribute or ''do good''' (Merrilees et al 2018, p. 15). Acknowledging the nexus discussed earlier within JBM by Powell (2016) and others between corporate branding and city branding, the study considers various branding, city branding, culture plus heritage perspectives.…”

Section: Special Issue 1: Brands That Do Goodmentioning

confidence: 99%

Journal of Brand Management: year end review 2018

Powell

2018

J Brand Manag

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This is a review and reflection of various Special Issue themes published in the Journal of Brand Management during 2018. Future research avenues are also identified. Themes discussed include (1) Brands that do Good, (2) Internal Brand Management and (3) Luxury Brand-Building. Keywords Brand citizenship Á Social brand equity Á Brand authenticity Á Social responsibility Á CSR Á Sustainability Á City branding Á Internal brand management Á Employees Á Brand orientation Á Luxury branding Á Conspicuous consumption Á Social media Á Research directions

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Asian city brand meaning: a Hong Kong perspective

Cited by 28 publications

References 56 publications

Volunteer Retention Motives and Determinants across the Volunteer Lifecycle

Volunteer Retention Motives and Determinants across the Volunteer Lifecycle

Event and city image: the effect on revisit intention

Journal of Brand Management: year end review 2018

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