As relações entre a ecoinovação, consciência sustentável, estratégia ambiental, performance organizacional e impacto ambiental no nordeste do Brasil

Severo, Eliana Andréa; Lima, E.T.; Anjos, Josias Salvador dos; Almeida, Silvaneide Moreira de; Santos, Sandra Regina dos; Albuquerque, Primenia Pinheiro de França e

doi:10.5585/riae.v20i1.18380

Cited by 3 publications

(1 citation statement)

References 46 publications

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“…Podem também induzir os consumidores a adquirirem determinados produtos (Liao, Corsi, Chrysochou & Lockshin, 2015). A literatura evidencia que os consumidores são cautelosos com o impacto de seu consumo no meio ambiente (Severo, Lima, Anjos, Almeida, Santos & Albuquerque, 2021) e que dão preferência a rotulagem que prima pela sustentabilidade (Grunert, Hieke & Wills, 2014).…”

Section: Introductionunclassified

A certificação como ferramenta estratégica: evidências de um quase-experimento

Lira

Santos

Bertolini

2023

RIAE

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Objective: To highlight how certifications influence the behavior and decision-making of consumers of agro-industrialized products by a cooperative organization.Methods: the study, through an almost experiment, was carried out in 02 supermarkets the “experimental unit” and the “control unit”. We defined 10 products that comprised the experimental sample, and 07 products had certificates. After the period of analysis of sales reports, dissemination strategies were carried out as intervention activities with consumers. For statistical analysis, the parametric test “t” and non-parametric “Friedman test” was applied, with significance at the level of 10% and reliability of 95%. Originality/Relevance: This study demonstrates relevance by seeking evidence of the influences of certifications on consumer behavior and purchasing decision.Results: it was possible to measure that the presence of disclosure strategies on the certifications that the cooperative has, influenced the consumer impacting in purchasing decision, because there was an increase in sales volume during the intervention period in relation to the observation period in store 01, the experimental unit compared to store 02, the control unit.Theoretical contributions: the study contributes to the theory by exploring in a quasi-experimental way that certification influences the behavior and decision of consumer purchases. It was verified that interventionist activities can help increase sales of their products, so that these interventions clearly and objectively show the information about the products and their processes of industrialization and distribution, especially with regard to the adoption of certifications.

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Section: Introductionunclassified

A certificação como ferramenta estratégica: evidências de um quase-experimento

Lira

Santos

Bertolini

2023

RIAE

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Enhancing Sustainable Development in Northeastern Brazilian Organizations through Product Innovation, Environmental Strategy, and Circular Economy

Severo

Guimarães

2023

esg

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The objective of this study is to examine the impact of product innovation, environmental strategy, and circular economy on sustainable development in organizations in Northeastern Brazil. The study used a quantitative and descriptive research method, employing a survey with the snowball sampling technique applied to 557 companies in the region. Three research hypotheses were formulated and analyzed using statistical tests, confirmatory factor analysis, and multiple linear regression. The results showed that the relationships between product innovation, environmental strategy, and circular economy had a moderate intensity of influence on sustainable development with an explanation index greater than 37% (R2). The study concludes that Model 3, representing the relationship between circular economy and sustainable development, had the greatest influence on sustainable development with a moderate intensity of 46.20%. As natural resources are finite and the world population continues to grow exponentially, organizations must reduce their impact on the environment and consumption of natural resources. Environmental strategy and circular economy can effectively contribute to sustainable development, which is crucial for meeting the increasing demands for new products, food, housing, health, education, employment, and income.

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The Influence of Product Innovation, Environmental Strategy and Circular Economy On Sustainable Development in Organizations in Northeastern Brazil

Severo

Guimarães

2022

SDJ

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Objective: Analyze the influences of the relationships between product innovation, environmental strategy and circular economy on sustainable development in organizations in the Northeast of Brazil. Method: The method used was quantitative and descriptive research, through a survey, using the snowball method, applied to 557 companies in the Northeast of Brazil, through the elaboration of three research hypotheses. For data analysis, statistical tests, confirmatory factor analysis, and multiple linear regression were used. Results: Based on the analysis of the three models in the multiple linear regression, an explanation index greater than 37% (R2) is evidenced, that is, the influence relationships present a moderate intensity, where product innovation, environmental strategy) and the circular economy positively influences sustainable development in organizations in the Northeast of Brazil. Conclusions: The Model that had the greatest influence on Sustainable Development was Model 3, with a moderate intensity of influence (46.20%), that is, the relationship between the circular economy and sustainable development. In this context, it is worth mentioning that natural resources are finite, and the world population is growing exponentially, which demands new products, food, housing, health, education, employment, and income, indicating that organizations must reduce the consumption of natural resources and the impact on the environment, where environmental strategy and circular economy can effectively contribute to sustainable development.

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As relações entre a ecoinovação, consciência sustentável, estratégia ambiental, performance organizacional e impacto ambiental no nordeste do Brasil

Cited by 3 publications

References 46 publications

A certificação como ferramenta estratégica: evidências de um quase-experimento

A certificação como ferramenta estratégica: evidências de um quase-experimento

Enhancing Sustainable Development in Northeastern Brazilian Organizations through Product Innovation, Environmental Strategy, and Circular Economy

The Influence of Product Innovation, Environmental Strategy and Circular Economy On Sustainable Development in Organizations in Northeastern Brazil

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