As microcervejarias da região do médio Paraíba fluminense como possíveis vetores de desenvolvimento regional

Santo, Adilson Gustavo do Espirito; Carniello, Monica Franchi

doi:10.21714/2178-8030gep.v20.5889

Cited by 1 publication

(3 citation statements)

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“…Brewery A is considered as the first craft brewery installed in the Triângulo Mineiro region, an innovative business that brought a new type of proposal to the market through the offer of a differentiated product, which can be seen as a specifically situated innovation from a regional perspective (Ferreira, Vasconcelos, Judice, & Neves, 2011). The case of brewery B reveals the opening of a business based on an opportunity little explored in the local market, given that it is an emerging industry of activity (Krohn, 2018;Santo & Carniello, 2019). Brewery C reflects the creation of a company based on an innovative business model (brewpub) from a local and regional point of view.…”

Section: Brewery Cmentioning

confidence: 99%

“…Respondents reported the construction of different innovative practices around the development of craft beer production and marketing activities (Carmona, Cerutti, Gomes, & Melo, 2017;Ferreira et al, 2011;Freitas, 2015;Krohn, 2018;Santo & Carniello, 2019). From the production point of view, these practices included the creation of equipment exclusively dedicated to the processes of filtering, storage, manufacturing, and filling, and the use of inputs (yeasts, enzymes, etc.)…”

Section: Brewery Cmentioning

confidence: 99%

“…The strategic entrepreneurship approach has been applied to the analysis of organizations from different branches of economic activity (Goel & Jones, 2016;Mazzei, 2018). In this article, we chose to investigate craft breweries, an emerging industry in Brazil (Dalmoro & Fell, 2020;Freitas, 2015;Giorgi, 2015;Krohn, 2018;Santo & Carniello, 2019;Tonelli, Borges, Brito, & Zambalde, 2018). According to Brazil´s Ministry of Agriculture, Livestock and Supply, in 2019, the craft beer business grew 36% compared to 2018 (Ministério da Agricultura, Pecuária e Abastecimento -Mapa, 2020).…”

Section: Introductionmentioning

confidence: 99%

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Strategic Entrepreneurship: Exploration, Exploitation, and Ambidexterity Practices in Craft Breweries From Uberlândia, Mg

Silvestre

Borges

Paula

2022

RAM, Rev. Adm. Mackenzie

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Purpose: This paper aims to understand the configuration of strategic entrepreneurship practices of exploration, exploitation, and ambidexterity in craft breweries from Uberlândia, MG. Originality/value: Strategic entrepreneurship enables the comprehension of entrepreneurial phenomena from an organizational perspective. Furthermore, this research is conducted in an emergent industry in Brazil, with few studies in the field of management that consider the idiosyncrasies of craft breweries. Design/methodology/approach: We conducted a qualitative multicase study with three craft breweries from Uberlândia, MG. Twelve interviews were performed, and the set of empirical data collected were analyzed through narrative analysis technique. Findings: We identified several strategic entrepreneurship practices in the craft breweing sector. First, exploration practices were found in some radical innovations, such as the pioneering nature in the production of craft beers in Uberlândia, the creation of new products, and in the setting of new business models. Second, exploitation practices were also identified in incremental innovations that enabled business development. Hence, ambidexterity relied on the balance of exploration and exploitation practices, as innovative endeavors enabled the creation and development of new products and access to new markets. Thus, strategic entrepreneurship practices reflect the initiatives of entrepreneurial agents that seek to promote organizational innovations in terms of quality improvements, new production and marketing strategies, and the adoption of new technologies. Therefore, strategic entrepreneurship reflects and contributes to innovation possibilities, strategic renewals, and the competitiveness of craft breweries, revealing the analytical power of this theoretical approach for the study of entrepreneurial phenomena.

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Section: Brewery Cmentioning

confidence: 99%