Creative placemaking is an increasingly prevalent form of planning practice that invokes arts and culture as tools for revitalization. Planners, policymakers, funders, and practitioners are engaged in a discursive struggle to define what is meant by creative placemaking and what value it holds for cities. Using frameworks developed by Foucault and Hacking, I analyze the emergence and ongoing contestation of this term, contrasting the way creative placemaking is understood and enacted by actors in Philadelphia with definitions employed by national funders. I argue that practitioner and community voices deserve amplification in the unfinished work of creative placemaking as urban practice.