Arts for Business: Creative Co‑operation for Innovation and Sustainable Development of the Company as a Brand and Community

Szczepaniak, Katarzyna

doi:10.5604/01.3001.0013.0639

“…Adding ethics optics, we can define a moral identity (Gerpott et al, 2019). Looking through a market lens, we will find a brand identity (Szczepaniak, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of gender differences in perception of creative identities of artist, creator, manager, entrepreneur and leader on sustainability

Szostak¹

2021

JESI

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Because personal identity is a crucial component forming an individual, the perception of identity is a key feature in identity work. As a crucial component of the constant development of an individual, identity work influences the sustainability of groups and societies. Due to gender differences in many areas, the research on the impact of gender factors on the perception of creative individuals (like an artist, creator, entrepreneur, leader, and manager) may bring significant conclusions. Although gender factor is widely present in the literature, there is a gap about the impact of gender on the perception of creative individuals. A quantitative examination among the international society representatives (n = 160) was undertaken to fill this gap. The research displays that male and female perspectives of the perception of the creative identities are statistically similar. The hypotheses were confirmed using the chi-square test of independence (p < 0.001). The additional qualitative analysis reveals that females, in comparison to males, see the particular factors constituting each studied identity slightly more transparent and as more important: the artist's identity by 1.73%, the creator's identity by 0.98%, the entrepreneur's identity by 2.23%, the leader's identity by 2.11%, and the manager's identity by 1.15%. The research results may be used to understand the gender differences of creative identities' perception by male-or female-dominated groups, organizations, and societies. The consequences of the differences for management and entrepreneurship may be seen as minor from the general perspective. However, they may be essential in the efficiency of the cooperation: 1) There is no evidence that any gender should be limited or preferred about working with creative individuals; 2) There is a slight difference indicating female predispositions in the perception of creative identities; 3) Particular features of creative individuals are underrated or overrated by males and females and can determine particular decisions. The research conclusions should be seen as a novelty compared to results describing essential differences in many areas of human activities regarding gender.

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“…Adding ethics optics, we can define a moral identity (Gerpott et al, 2019). Looking through a market lens, we will find a brand identity (Szczepaniak, 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Untitled

2021

JESI

View full text Add to dashboard Cite

Because personal identity is a crucial component forming an individual, the perception of identity is a key feature in identity work. As a crucial component of the constant development of an individual, identity work influences the sustainability of groups and societies. Due to gender differences in many areas, the research on the impact of gender factors on the perception of creative individuals (like an artist, creator, entrepreneur, leader, and manager) may bring significant conclusions. Although gender factor is widely present in the literature, there is a gap about the impact of gender on the perception of creative individuals. A quantitative examination among the international society representatives (n = 160) was undertaken to fill this gap. The research displays that male and female perspectives of the perception of the creative identities are statistically similar. The hypotheses were confirmed using the chi-square test of independence (p < 0.001). The additional qualitative analysis reveals that females, in comparison to males, see the particular factors constituting each studied identity slightly more transparent and as more important: the artist's identity by 1.73%, the creator's identity by 0.98%, the entrepreneur's identity by 2.23%, the leader's identity by 2.11%, and the manager's identity by 1.15%. The research results may be used to understand the gender differences of creative identities' perception by male-or female-dominated groups, organizations, and societies. The consequences of the differences for management and entrepreneurship may be seen as minor from the general perspective. However, they may be essential in the efficiency of the cooperation: 1) There is no evidence that any gender should be limited or preferred about working with creative individuals; 2) There is a slight difference indicating female predispositions in the perception of creative identities; 3) Particular features of creative individuals are underrated or overrated by males and females and can determine particular decisions. The research conclusions should be seen as a novelty compared to results describing essential differences in many areas of human activities regarding gender.

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“…Adding ethics optics, we can define a moral identity (Gerpott et al, 2019). Looking through a market lens, we will find a brand identity (Szczepaniak, 2018). Taking into consideration a processual approach, we can find a developing identity (Yazar & Arifoglu, 2012), established identity (Erat et al, 2020), sustainable identity (McNeill & Venter, 2019), and identity work (Bennett & Hennekam, 2018;Reedy, 2008).…”

Section: Introductionmentioning

confidence: 99%

Artist, creator, manager, entrepreneur, leader: How society perceive these identities?

Szostak¹,

Sułkowski²

2021

Economics &Amp; Sociology

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Because personal identity is one of the key elements constituting an individual, and perception of different type of identities is a key feature in identity work, we think that the research in the area of perception of artists, creators, managers, entrepreneurs, and leaders should bring important conclusions to the understanding of those identities. We ran a literature review and quantitative research among society representatives (n=160). The main findings of our research show that artists, creators, managers, entrepreneurs, and leaders are perceived differentially by society although we can find areas of similarities and important differences. The hypotheses were confirmed using chi-square test of independence dedicated to small samples which don't have a normal distribution (p<0.001): H1. Majority of the society does not recognize differences between creativity and artistry; H2. Creativity and entrepreneurship have similar perceptions among society; H3. Leadership and organizing have similar perceptions among society. The results of this research can be used to compare the identity perceived by individuals and the perception of these identities by society.

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Arts for Business: Creative Co‑operation for Innovation and Sustainable Development of the Company as a Brand and Community

Cited by 5 publications

References 2 publications

Impact of gender differences in perception of creative identities of artist, creator, manager, entrepreneur and leader on sustainability

Impact of gender differences in perception of creative identities of artist, creator, manager, entrepreneur and leader on sustainability

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Artist, creator, manager, entrepreneur, leader: How society perceive these identities?

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