“…A growing body of research in creative work studies shows instead how the figure of the autonomous artist comes to present a role model for flexible and self-reliant employment under neoliberal capitalism (Banks et al, 2013;Boltanski and Chiapello, 2005;de Peuter, 2014). Cases occupy diverse domains such as classical and popular music (Coulson, 2012;Haynes and Marshall, 2018;Scharff, 2017;Scott, 2012); media work in journalism, film and television, marketing, PR and advertising (Gill, 2002;Gill and Pratt, 2008;Hesmondhalgh and Baker, 2011;O'Brien, 2019;Rosenkranz, 2016); social media (Duffy and Hund, 2015;Naudin and Patel, 2019;Nieborg et al, 2020); fashion design (McRobbie, 1998); craft (Luckman and Andrew, 2020;Naudin and Patel, 2020); and performance or installation art (Harvie, 2013;Kunst, 2015). This research highlights the precariousness of creative careers across a spectrum of fine arts and commercially driven creative industries (Galloway and Dunlop, 2007;Hesmondhalgh, 2019;O'Connor, 2010).…”