Artificial Intelligence Techniques to Revolutionize the Marketing Strategies for Enormous Business Expansion

Chandra, K. Vijay; Sudha Rani, K.; Singh, Palak; Rambabu, C. V.; Vidya Sagar, K.; Billa, Poornaiah

doi:10.1109/icaeeci58247.2023.10370805

2023 First International Conference on Advances in Electrical, Electronics and Computational Intelligence (ICAEECI) 2023

DOI: 10.1109/icaeeci58247.2023.10370805

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Artificial Intelligence Techniques to Revolutionize the Marketing Strategies for Enormous Business Expansion

K. Vijay Chandra,

K. Sudha Rani,

Palak Singh

et al.

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2024

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The Impact of Artificial Intelligence Marketing on E-Commerce Sales

Madanchian

2024

Systems

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This review explores the influence of AI marketing on e-commerce sales, examining how AI-driven strategies affect key metrics such as customer acquisition and conversion rates. Given the growing importance of AI in online retail, this paper employs a critical review methodology, analyzing 50 documents from the Scopus database. The analysis reveals that AI tools like chatbots, personalization engines, and predictive analytics significantly enhance e-commerce performance. The study provides practical and theoretical contributions, offering recommendations for businesses and suggesting future research directions.

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The Impact of Artificial Intelligence Marketing on E-Commerce Sales

Madanchian

2024

Systems

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scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Artificial Intelligence Techniques to Revolutionize the Marketing Strategies for Enormous Business Expansion

Cited by 1 publication

References 16 publications

The Impact of Artificial Intelligence Marketing on E-Commerce Sales

The Impact of Artificial Intelligence Marketing on E-Commerce Sales

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