Abstract:Purpose: Corporates and private businesses, primarily uses Artificial Intelligence to influence business models, sales processes, customer segmentation, strategy formation and as well as to understand customer behaviours, thus increase revenue. There is substantial research on the influence of Artificial Intelligence on business strategies with the objectives of increasing revenue (Stallkamp & Schotter, 2021). However, there is limited research on the use of AI in information systems research to assist in … Show more
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