Artificial Intelligence as a New Field of Activity for Applied Social Psychology – A Reasoning for Broadening the Scope

Abstract

Interaction with social agents employing natural language have been discussed especially since Weizenbaum (1966) observed the social effects of his chatbot named 'Eliza', which imitated a cli-ent-centered conversation. With Nass and Reeves’ media equation theory and computers as social actors paradigm, a well-tested framework has been introduced to the study of human-computer interaction. In the 1990s, there was a renewed focus on natural language analysis, which has be-come a crucial area of research in machine learning. Recent advancements in data processing and storage capacities have led to the development of AI-generated utterances that closely resemble human utterances. As a result, AI-based systems can now mimic social relationships to a signifi-cant extent. In light of these technological developments, the article explores whether quasi-social relationships should be considered within the field of social psychology and examines the poten-tial advantages and challenges of this approach.