Artificial Intelligence and the Reshaping of Journalism

Abstract

Incontestably, the continued advancement of artificial intelligence (AI) has transformed many industries, including journalism. AI continues to take over traditional ways of journalism in Pakistan in a similar way as in other parts of the world (but at a slower rate). It has revolutionized journalistic practices in Pakistan. This study investigated the role of artificial intelligence (AI) in reshaping journalism in Pakistan. This research used an interview method. A sample size of 15 journalists was drawn using the purposive sampling method. A carefully constructed questionnaire was used to collect data from defined participants. Additionally, to conduct a thematic analysis of recorded interviews, different categories and subcategories were used. The findings of the study reveal that despite having a transformational role in Pakistani journalism, Al Adoption still needs certain considerations to improve the standards of reporting in a polarized society like Pakistan. Although Pakistani journalists are somewhat knowledgeable about AI technology, more instruction on the moral implications of its application in journalism is necessary.