Artificial Intelligence and Its Impact on the Legal Fraternity

Abstract

The article endeavors to analyze the implications of artificial intelligence (AI) in the legal fraternity. There have been various reports on the impact and challenges of AI in the legal fraternity in recent years. AI is used to perform legal work previously completed solely by human lawyers. The rise of AI technology has caused a great deal of apprehension among members of the legal fraternity both in Malaysia and globally. AI promises to disrupt the substratum of how legal work is practiced and delivered. Nevertheless, there are implications encountered by the legal fraternity in adopting AI in legal practice such as ethical responsibility, algorithm bias, data privacy and the lack of regulations for AI. The doctrinal method was employed in conducting this study. The primary objective of this article is to evaluate the implications of AI adoption in the legal fraternity and to propose recommendations for better integration of AI in the legal industry.

The Influence of Digital Technology on Marketing Strategy

“…Factors influencing the relationship between the use of AI technology in market segmentation and marketing strategy are multifaceted, with legal and ethical aspects playing a crucial role. The integration of AI in marketing raises concerns regarding transparency, algorithmic bias, data privacy, and accountability (Zhang & Zhang, 2023;Bhavani & Thuraisingam, 2022). Ethical considerations such as beneficence, autonomy, and responsibility attribution are paramount when utilizing AI in marketing strategies (Mouchabac et al, 2021).…”

“…Moreover, the legal and ethical frameworks surrounding AI in marketing are evolving, with governments introducing regulations to address ethical issues posed by AI (O'Connor et al, 2022). The use of AI in marketing also presents challenges related to liability, algorithm bias, and data privacy, which require careful consideration (Bhavani & Thuraisingam, 2022). Stakeholders in the marketing industry need to navigate these complexities to ensure that AI is used ethically and responsibly in market segmentation and marketing strategies.…”