Artificial Intelligence and Its Ethical Implications for Marketing

Gonçalves, Ana Rita; Pinto, Diego Costa; Rita, Paulo; Pires, Tamara Cubiaki

doi:10.28991/esj-2023-07-02-01

Cited by 10 publications

(4 citation statements)

References 56 publications

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“…The ethical considerations surrounding AI in marketing have sparked discussions, with AI-driven automation of consumer tasks and tailored content delivery prompting inquiries into consumer decision-making processes and privacy concerns (Gonçalves et al, 2023). Furthermore, the potential of AI in strategic marketing decision-making has been emphasized, stressing the importance for businesses, especially in competitive sectors, to leverage AI for enhanced decision-making capabilities to maintain a competitive edge (Stone et al, 2020).…”

Section: Recent Developments and Applications Of Ai In The Marketing ...mentioning

confidence: 99%

The Influence of Digital Technology on Marketing Strategy

Purnawati

2024

PRODUCTIVITY

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The alignment of Artificial Intelligence (AI) Technology in marketing has revolutionized market segmentation and marketing strategies. This paper examines the factors that influence the relationship between the use of AI in market segmentation and marketing strategy, including data and resource availability, organizational readiness and corporate culture, and legal and ethical considerations. Through a comprehensive literature review and analysis, this study identifies key hypotheses and discusses their implications for future research and practice. Despite challenges such as privacy concerns and ethical dilemmas, the integration of AI in marketing provides significant opportunities for enhanced customer experiences and better business performance.

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Section: Recent Developments and Applications Of Ai In The Marketing ...mentioning

confidence: 99%

The Influence of Digital Technology on Marketing Strategy

Purnawati

2024

PRODUCTIVITY

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“…Furthermore, these technologies suffer from scalability and coverage limitations. The selection of algorithms can provide different outcomes for distinct individuals [86,87].…”

Section: -2-ethical Considerationsmentioning

confidence: 99%

Agriculture 5.0 and Explainable AI for Smart Agriculture: A Scoping Review

Abdul Razak,

Yogarayan,

Sayeed

et al. 2024

Emerg Sci J

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The visionary paradigm of Agriculture 5.0 integrates Industry 4.0 principles into agricultural practices. Our scoping review explores the landscape of Agriculture 5.0, emphasizing the pivotal role of Explainable AI (XAI) in shaping this domain. Guided by the Preferred Reporting Items for Systematic Review and Meta-Analysis Scoping Review, we rigorously analyzed 84 articles published from 2018 to September 2023. Our findings highlight XAI’s potential within Agriculture 5.0, recognizing its influence on intelligent farming. We propose a conceptual framework for integrating XAI, emphasizing its impact on model transparency and user trust. Despite transformative applications, existing literature often lacks XAI discussions. Our objective is to bridge this gap and provide a reference for academics, practitioners, policymakers, and educators in the field of smart agriculture that is both environmentally friendly and technologically advanced. Doi: 10.28991/ESJ-2024-08-02-024 Full Text: PDF

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“…Designers worry about AI algorithm bias and opacity (Li, Ruijs and Lu, 2022). Maintaining industry trust requires explicit ethical AI design rules and transparent and accountable algorithms (Gonçalves et al, 2023). AI design advice may reinforce harmful prejudices (Gaspari Cirne de Toledo and Cirne de Toledo Júnior, 2021).…”

Section: Ethical Concernmentioning

confidence: 99%

Artificial Intelligence (AI) In Garment Design: Opportunities And Challenges In The Ready-made Garments (RMG) Sector of Bangladesh

2023

IJFMR

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This study looks at the pros and cons of using artificial intelligence (AI) in planning ready-made garments in Bangladesh's Gazipur district, where the garment industry is booming. Twenty designers from different institutions using AI and traditional software tools to create attires were involved in the study. The results show that applying AI to the field comes with both opportunities and challenges. AI has made garment creation more efficient, less expensive, more productive, more customizable, better at predicting trends, and more sustainable. However, it raises issues such as job loss, quality control, data privacy, dependence on technology, and ethical questions. This study shows how important it is to take a balanced approach to adopting AI, considering its possible benefits while addressing its risks, so that Bangladesh's ready-made garment industry can continue to grow and thrive.

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Artificial Intelligence and Its Ethical Implications for Marketing

Cited by 10 publications

References 56 publications

The Influence of Digital Technology on Marketing Strategy

The Influence of Digital Technology on Marketing Strategy

Agriculture 5.0 and Explainable AI for Smart Agriculture: A Scoping Review

Artificial Intelligence (AI) In Garment Design: Opportunities And Challenges In The Ready-made Garments (RMG) Sector of Bangladesh

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