Artificial intelligence and consumer behavior: From predictive to generative AI

Hermann, Erik; Puntoni, Stefano

doi:10.1016/j.jbusres.2024.114720

Journal of Business Research

2024

DOI: 10.1016/j.jbusres.2024.114720

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Artificial intelligence and consumer behavior: From predictive to generative AI

Erik Hermann,

Stefano Puntoni

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Artificial intelligence and consumer behavior: From predictive to generative AI

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References 150 publications

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