The application of Artificial Intelligence (AI) has risen astronomically within modern society, but its influence within the pharmaceutical and healthcare sectors is set to be hugely significant. Artificial intelligence can be defined as the idea and development of computers that are able to perform tasks traditionally thought of as requiring human intelligence and subsequent learning. In this article, we will bring to light some of the diverse roles and select limitations of AI, from drug discovery and development, to marketing and purposing drugs for clinical use. The pathway of drug discovery is well documented to be time and financially intensive. With the digitsation of data and advancements in technology combined with the cumbersome process of drug discovery and subsequent development, it creates a perfect environment for integration of AI. AI can be implemented in all stages of drug discovery from helping to identify potential targets and molecules through to aiding the trial design and finally it has uses with ongoing monitoring of post market products. We consider this to be pivotal time in using AI to revolutionise the discovery process, allowing us to move away from traditional drug discovery with high value drugs and towards an enhanced number of discoveries with shorter lead time. It should be appreciated that there will be challenges still posed by this integration; data acquisition and specifically high-quality data, interpretation of the data and whether this can translate into real world results.