Artificial intelligence: an overview of research trends and future directions
Dogan Gursoy,
Ruiying Cai
Abstract:Purpose
This study aims to offer an overview of hospitality and tourism research on artificial intelligence (AI) and its impact on the industry. More specifically, this study examines hospitality and tourism AI research trends in hospitality and tourism customer service experience creation and delivery, service failure and recovery, human resources and organizational behavior. Based on the review, this study identifies the challenges and opportunities and provides directions for future studies.
Design/method… Show more
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