A secondary analysis was conducted on data originally collected through grounded theory methodology to study individuals' and couples' experiences of infertility. The secondary analysis focused on seven infertile couples who chose high‐technology options in their pursuit of fertility. Six themes emerged: (a) drivenness, (b) difficulty “getting on with life,” (c) marital and sexual disruption, (d) uniqueness of responses related to personal meaning, (e) financial stresses, and (f) exacerbated cyclical pattern of hope and despair.