Art Versus Science as Ways of Generating Knowledge About Materialism

Belk, Russell W.

doi:10.1007/978-1-4613-8609-4_1

Cited by 43 publications

(42 citation statements)

References 63 publications

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“…This can be achieved by moving away from analytical problem solving to embracing resourcefulness, imagination and entrepreneurship which stimulates understanding. Belk (1986) asks whether art is only capable of suggesting hypotheses for subsequent scientific testing or if both art and science have equal claims to truth. His focus mostly concerns the relationship between art, consumer behaviour and materialism but there is no specific engagement with marketing management.…”

Section: Enabling Critical Thinking Through Artmentioning

confidence: 99%

An evaluation of artistic influences on marketing theory and practice

Fillis

2009

Marketing Intelligence &Amp; Planning

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Purpose: This paper evaluates the connections between art and marketing in order to develop enhanced insight into how art and the art world can inform marketing theory and practice.Design/Methodology/Approach: An in-depth analysis of a wide range of relevant literatures is carried out in order to heighten our understanding of art as a way of knowing within the marketing discipline. A range of meanings of art and marketing are considered and an analyses of their intersections is carried out.Findings: A number of potentially useful concepts are developed, including that of the marketing manager as an artist. Viewing marketing through art is seen as an avant garde response to addressing the continuing theory/practice gap. Research limitations/implications:Following an art-based way of knowing in marketing has the potential to challenge more mainstream paths of thinking by opening up the ways in which we visualise marketing theory and practice. Practical implications:Artistic creativity is seen as a key factor in stimulating marketing decisions. Viewing the marketer as artist also mirrors the actual behaviour of the marketing manager by providing insight into intuitive thought processes and visualisation techniques. Originality/value: Arts marketing research in general is making progress in terms of its theoretical and practical contributions to the wider marketing discipline. It is believed that papers such as this will contribute to the ongoing research agenda by stimulating much needed critical debate.

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Section: Enabling Critical Thinking Through Artmentioning

confidence: 99%

An evaluation of artistic influences on marketing theory and practice

Fillis

2009

Marketing Intelligence &Amp; Planning

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“…Many of his articles begin and end on a lyrical, almost poetic note, though the intervening material is written in conventional academese. True, this two-tone tendency articulates Belk's (1986b) distinction between 'propositional' and 'experiential' knowledge -though some might consider them his sacred and profane styles -but the important point is that the top and tail of Belk's articles are ordinarily written in similar tones of voice. One echoes the other, even to the extent of repeating resonant words or phrases.…”

Section: Double Troublementioning

confidence: 99%

Writing Russell Belk: excess all areas

Brown

Schau

2008

Marketing Theory

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Russell Belk is one of the most distinguished thought leaders in marketing and consumer research. He is also one of its most distinctive. This paper examines the distinctiveness of Russell Belk's remarkable writing style, arguing that it exemplifies the `academic gothic'. Five characteristically gothic traits are found in his published corpus — excess, monstrosity, irony, supernaturalism, doubling — and the implications for writing marketing research are considered.

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“…In , he captures the kernel of a popular computer game, The Sims, and thereby renders its rationale comprehensible to even the most games-averse reader. In Belk (1986b), he proffers a pitch-perfect précis of an eclectic mix of material on materialism, ranging from the magniloquent novels of Henry James to the mock materialistic song lyrics of Louden Wainwright III ('I've got three guitars, I've got credit cards, I've got more money than you'). Belk's summarising abilities are not confined to abstracting novels, movies, songs or computer games, moreover.…”

Section: Prodigalitymentioning

confidence: 99%

Writing consumer research: the world according to Belk

Brown

Schau

2007

J of Consumer Behaviour

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Writing is a core scholarly competence. Not only is it a skill that every academic must acquire, regardless of their methodological, philosophical or empirical affiliations, but also it is ‘a substantial differentiating characteristic of eminent researchers’. This article offers an analysis of the writing style of one of the field's most eminent researchers, Russell W. Belk. It identifies five literary devices that help Belk's writing stand out from the crowd and, while the article does not claim to contain the secret of writing success, it considers the crucial part writing plays in the consumer research process. Copyright © 2007 John Wiley & Sons, Ltd.

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Art Versus Science as Ways of Generating Knowledge About Materialism

Cited by 43 publications

References 63 publications

An evaluation of artistic influences on marketing theory and practice

An evaluation of artistic influences on marketing theory and practice

Writing Russell Belk: excess all areas

Writing consumer research: the world according to Belk

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