Abstract:Art has used the tactic of parasitism, which has included the appropriation of intellectual property such as brand images, to challenge the accumulation and exploitation of consumer data in the socalled co-creation of corporate identity. This is greatly facilitated by online real-time technologies. Corporations understand brands to capture the identity of an organisation. Intellectual property laws are used to protect brands in the crucial commercial process of the formation, stabilisation and manipulation of … Show more
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