1966
DOI: 10.2466/pms.1966.23.3.947
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Arousal Properties of Red Versus Green

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Cited by 203 publications
(129 citation statements)
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“…This finding is consistent with prior research that has suggested that the colour red captures attention more readily than other colours do (Bellizzi & Hite, 1992;Clynes, 1977;Lu & Zhou, 2005;Maier et al, 2009;Mehta & Zhu, 2009;Tchernikov & Fallah, 2010;Wilson, 1966). As such, isoluminant blue and yellow are more appropriate when looking at attention-based differences in dorsal and ventral visual stream contribution.…”
Section: Discussionsupporting
confidence: 82%
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“…This finding is consistent with prior research that has suggested that the colour red captures attention more readily than other colours do (Bellizzi & Hite, 1992;Clynes, 1977;Lu & Zhou, 2005;Maier et al, 2009;Mehta & Zhu, 2009;Tchernikov & Fallah, 2010;Wilson, 1966). As such, isoluminant blue and yellow are more appropriate when looking at attention-based differences in dorsal and ventral visual stream contribution.…”
Section: Discussionsupporting
confidence: 82%
“…As in the first study, there was no bias observed on the green judgments in the isoluminant colour task; however a significant leftward bias was seen for red judgments, further suggesting that red captures attention differently than green does. The current findings, along with prior research suggesting red might preferentially capture attention (Bellizzi & Hite, 1992;Clynes, 1977;Lu & Zhou, 2005;Maier et al, 2009;Mehta & Zhu, 2009;Tchernikov & Fallah, 2010;Wilson, 1966), suggest that it not appropriate to use red-green stimuli on the isoluminant colour task. Instead, blue-yellow isoluminant stimuli were used in the third study to better examine whether a bias persists with isoluminant colour.…”
Section: Studymentioning
confidence: 77%
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“…Physiological investigations into colour have found correlations between colour hue and arousal levels. Wilson (1966) reported that red was more arousing than green when GSR was used as the arousal variable. This is adopted for this project to feature colour changes in order to vary arousal levels.…”
Section: Visuals and Stress Levelsmentioning
confidence: 99%