Are you technologically prepared for mobile shopping?

Prodanova, Jana; Gutiérrez, Sonia San Martín; Jiménez, Nadia

doi:10.1080/02642069.2018.1492561

Cited by 14 publications

(15 citation statements)

References 112 publications

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“…The influence of technology readiness (and its' dimensions) on technology usage intention has been acknowledged in previous literature (Pham et al, 2020;Blut & Wang, 2019;Prodanova et al, 2018;El Alfy et al, 2017;Hallikainen et al, 2017;Mummalaneni et al, 2016;Hwang & Good, 2014). Therefore, it can be implied that the TR concepts proposed by Parasuraman (2000) were capable to serve as an important determinant towards online purchase intention.…”

Section: Proposed Technology Readiness Modelmentioning

confidence: 92%

“…Ramirez-Correa et al (2019) also added that people who have a high level of discomfort towards technology feel that technology is complex and hence, are not willing to use it. Additionally, if an individual feels discomfort about a certain action, it can lead to an adverse and unfavourable effect on that individual new technology usage intention (Prodanova et al, 2018). Using the same line of argument, in the case of online purchase, it means that consumers with discomfort would be more likely to not have the intention to purchase online (H3).…”

Section: Proposed Technology Readiness Modelmentioning

confidence: 99%

“…Several scholars examined the concepts of TR in previous studies and discovered that TR significantly influences technology usage intention (Prodanova et al, 2018;El Alfy et al, 2017;Mummalenani et al, 2016). This finding is consistent with Lin and Hsieh (2006) arguments who stated that TR is an important driver towards user behavioural intention.…”

Section: The Importance Of Technology Readiness Towards Technology Usmentioning

confidence: 99%

“…This is supported by several other studies that looked into the impact that TR has on user technology usage intention and found significant relations between them. For example, Prodanova et al (2018) found that TR plays a significant role in influencing intention to purchase travel-related services by mobile phone among Spanish citizens. Similar findings were identified in a meta-analysis done by Blut and Wang (2019), where TR motivators (optimism & innovativeness) and inhibitors (discomfort & insecurity) were found to be related to the technology usage intention.…”

Section: Proposed Technology Readiness Modelmentioning

confidence: 99%

See 3 more Smart Citations

A Review on Technology Readiness Concept to Explain Consumer’s Online Purchase Intention

Ismail

Wahid

2020

IJIM

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Recently in Malaysia, a substantial number of consumers have been found to be avoiding online shopping as they prefer to shop in physical stores. This scenario brings up the issue of whether Malaysian consumers are ready technologically to shop online. To tackle this issue, a review of the concept of technology readiness is made to help explain Malaysian consumers’ online purchase intention behaviour. Technology readiness is chosen here because the concept reflects an individual’s predisposition in the usage and adoption of new technology. For the purpose of this review, this study selects technology readiness concept as proposed by Parasuraman (2000). From the review, this study found that technology readiness has been measured in the past either as a single (unidimensional) or a multidimensional construct involving four factors, namely, optimism, innovativeness, discomfort and insecurity. A summary on past researchers’ findings in identifying the relationship between technology readiness (and its proposed dimensions) with technology usage is included in this review. For example, technology readiness was found to have a significant influence on behavioural intention in using mobile commerce to purchase travel-related service. Additionally, technology readiness motivator (optimism and innovativeness) and inhibitor (discomfort and insecurity) were identified to be related to intention to use technology. Based on the review, this study proposes a model to help explain the user’s intention to purchase online situation. In the proposed model, both technology readiness motivators and inhibitors are suggested to show positive and negative influences respectively on the user’s intention to purchase online. This review is thought to be beneficial to many. For instance, researchers would find insights on the usefulness of technology readiness and on how it has been and can be applied for further investigation. As for marketing practitioners, the review would help guide them understand the influence technology readiness has on consumers behaviour intention in adopting online shopping which they could apply for future marketing strategy.

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Section: Proposed Technology Readiness Modelmentioning

confidence: 92%

Section: Proposed Technology Readiness Modelmentioning

confidence: 99%

Section: The Importance Of Technology Readiness Towards Technology Usmentioning

confidence: 99%

Section: Proposed Technology Readiness Modelmentioning

confidence: 99%

See 2 more Smart Citations

A Review on Technology Readiness Concept to Explain Consumer’s Online Purchase Intention

Ismail

Wahid

2020

IJIM

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“…When a company's pursuit for a long-term beneficial B2C relationship is the main goal, it needs to address the right target by studying customers' personality to fully understand how different customers respond to their company's efforts (Prodanova, San-Martín & Jimenez, 2018). This is why they need information regarding the appropriate target, in order to purchase a particular hospitality service.…”

Section: Customer Personality In Hospitality-related Behaviourmentioning

confidence: 99%

Theoretically encompassing B2C relationships in the hospitality industry

Prodanova

Gutiérrez

Jiménez

2019

DAMeJ

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Having witnessed the technological revolution that has taken place in the hospitality industry, the aim of this study is to encompass theoretical approaches used in customer behaviour research and to provide a comprehensive understanding of crucial aspects necessary for enhancing business-to-consumer (B2C) relationships. A special emphasis was placed on technology-related and personality-related approaches, highlighting their importance in traveller decision making, as well as on Signalling theory, offering an underpinning for companies to improve their services. It is expected that this study will offer the basis for a more exhaustive and multidisciplinary investigation, undoubtedly focusing on both customer and service elements. The review suggests that to maintain customers, a major focus should be put on signals, technology and personality-related issues at the beginning of the relationship. ResumoTendo em consideração a revolução tecnológica na hospitalidade, o objetivo deste estudo é incluir as abordagens teóricas utilizadas na pesquisa de comportamento do cliente, e fornecer uma compreensão integral dos aspectos necessários para melhorar as relações business-to-consumer (B2C) em hospitalidade. Foi colocada especial atenção nas abordagens relacionadas à tecnologia e personalidade, para destacar a sua importância na tomada de decisões dos viajantes e na Teoria da sinalização, no sentido de oferecer sustentação às empresas para melhorar os seus serviços. Espera-se que este estudo ofereça a base necessária para uma investigação multidisciplinar, incidindo nos elementos relacionados com clientes e serviços. A revisão da literatura sugere que, para manter os clientes, um foco importante deve ser colocado em sinais, tecnologia e personalidade, no início do relacionamento. Palavras-chave:Revisão da literatura; hospitalidade; B2C; TIC; personalidade; Teoria da sinalização. J. Prodanova • S. San-Martín•N. Jimenez [61]JANA PRODANOVA holds a Ph.D. in Business Administration and she is an Assistant Professor at the University of Burgos. Her main research is related to electronic and mobile environment of services provision, making difference between online and mobile channels, and the advantages and disadvantages that each of them holds. She studies the challenges and possibilities of the use of ICT in the sale of services and the behaviour and personality of the consumer in banking and tourism contexts. She has published her work in national and international journals of repute and won several awards for her research. She is likewise a reviewer for international journals and conferences and participated in marketing research projects.

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Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis

Tamilmani¹,

Rana²,

Dwivedi³

et al. 2020

Lecture Notes in Computer Science

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Mobile phones have become an integral part of human lives with majority of people using them to access product and services for their day-today needs. However, mobile shopping adoption across the globe is not wide or fast as expected. In addition, the research is very scant in understanding various predictors of consumer adoption towards mobile shopping. The objective of this study is to identify most significant and non-significant predictors of consumer mobile shopping acceptance. Systematic review and weight analysis on 34 mobile shopping studies revealed researchers mostly employed TAM and UTAUT model as theoretical lens. This study found an interesting revelation that extrinsic motivation variables such as social influence and perceived usefulness determine consumer mobile shopping behavioral intention during early stages. However, in later stages intrinsic motivation variables such as satisfaction and trust play crucial role to emerge as best and promising predictor of consumer continuous intention respectively.

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Are you technologically prepared for mobile shopping?

Cited by 14 publications

References 112 publications

A Review on Technology Readiness Concept to Explain Consumer’s Online Purchase Intention

A Review on Technology Readiness Concept to Explain Consumer’s Online Purchase Intention

Theoretically encompassing B2C relationships in the hospitality industry

Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis

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