Are you happy for me? How sharing positive events with others provides personal and interpersonal benefits.

Reis, Harry T.; Smith, Shannon M.; Carmichael, Cheryl L.; Caprariello, Peter A.; Tsai, Fen-Fang; Rodrigues, Amy E.; Maniaci, Michael R.

doi:10.1037/a0018344

Cited by 301 publications

(357 citation statements)

References 109 publications

(133 reference statements)

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“…Indeed, past research maintains that individuals expect more social and psychological benefits by re-telling their positive experiences to relative strangers than close others (Reis et al, 2010;Tice et al, 1995). Furthermore, we can draw a parallel with other research asserting that males are more self-focused and females are more other focused, which influences their likelihood to give N-WOM to either strong ties or weak ties (Zhang, Feick & Mittal, 2014).…”

Section: Effect Of Wom On Self-enhancementsupporting

confidence: 58%

“…We posit that the effect of P-WOM on the sender's self-enhancement will be stronger for weak ties than strong ties. This is because past research has found that individuals expect to reap more social and psychological benefits such as establishing positive impression of themselves by retelling their positive experiences to relative strangers than to close others (Reis et al, 2010;Tice et al, 1995).…”

Section: Role Of Tie Strength As a Moderatormentioning

confidence: 99%

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Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context

Chawdhary¹,

Riley²

2015

Journal of Marketing Management

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Employing scenario based experiments; this paper examines the effect of word of mouth (WOM) on: the sender's intention to give future WOM about the focal service provider and the self-enhancement derived from articulating WOM. Extant WOM literature considers selfenhancement as a key driver of positive WOM. This paper provides empirical evidence that a reverse effect exists and that self-enhancement is also an outcome of WOM behaviour.Results indicate that the impact of WOM on self-enhancement has substantive significance and holds for both positive and negative WOM. The effect of WOM on intentions is only partially supported. Finally, tie strength between the WOM participants partially moderates the relationship between the variables. Importantly, the impact of negative WOM is stronger than positive WOM. Summary statement of contributionExtant WOM literature widely accepts the notion that self-enhancement is a driver of positive WOM. To the best of our knowledge, this study is the first to empirically demonstrate that self-enhancement is an outcome of WOM behaviour irrespective of its valence. Notably, tie strength between the WOM participants moderates the effect of WOM on the sender. Finally, we provide the first empirical evidence on the relative impact of P-WOM and N-WOM on the sender.

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Section: Effect Of Wom On Self-enhancementsupporting

confidence: 58%

Section: Role Of Tie Strength As a Moderatormentioning

confidence: 99%

Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context

Chawdhary¹,

Riley²

2015

Journal of Marketing Management

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“…The strong role of trait influences in capitalization support is noteworthy because capitalization support is construed as a social process (Gable & Reis, 2010;Reis et al, 2010). Like perceived support, active-constructive support had stronger social than trait influences.…”

Section: Discussionmentioning

confidence: 98%

“…To determine if perceived and capitalization support have similar links to other constructs, we examined constructs that have been linked to either perceived or capitalization support in previous research: positive affect (Gable et al, 2004;Lakey & Scoboria, 2005;Reis et al, 2010), low negative affect (Gable & Reis, 2010;Lakey & Scoboria, 2005), and low interpersonal conflict (Gable et al, 2004;Lakey & Scoboria, 2005). Although all of these constructs have been linked to perceived or capitalization support previously, they have not been studied in the same samples, making it difficult to examine the extent to which perceived and capitalization support overlap.…”

mentioning

confidence: 99%

Perceived and Capitalization Support Are Substantially Similar: Implications for Social Support Theory

Shorey

Lakey

2011

Pers Soc Psychol Bull

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Social support is typically thought to protect people from bad events, whereas capitalization support augments people’s reactions to good events. Because social support and capitalization support apply to different classes of events, most theory predicts that measures of perceived support and capitalization support should be empirically distinct. We tested a new theory that hypothesizes that the main effects between perceived support and mental health do not reflect stress and coping primarily, but instead reflect ordinary, yet affectively consequential conversations and shared activities, some of which include positive events. According to this view, perceived support and capitalization support should be substantially correlated, should have similar links to other constructs, and their links to favorable affect should overlap, yet not be completely redundant. In three samples, results were consistent with the new theory, when correlations reflected social influences. When correlations reflected trait influences, perceived and capitalization support showed greater overlap.

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“…The social sharing of positive events has several implications: It not only increases disclosers' personal well-being, but also enhances relational well-being between disclosers and listeners (Gable, Reis, Impett, & Asher, 2004;Langston, 1994;Reis et al, 2010).…”

Section: Introductionmentioning

confidence: 99%

Do Happy Events Love Company? Cultural Variations in Sharing Positive Events with Others

Choi

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This study examined cultural differences in the act of sharing positive events with others, called capitalization attempts. The first three studies tested whether the frequency of capitalization attempts differs between cultures using various methods: Self-reports (Study 1), children's storybooks (Study 2), and Facebook (Study 3). With the exception of Study 2, we found that East Asians are less likely to share their positive events with others than European Americans. Study 4 further examined the antecedents and consequences of capitalization attempts. We replicated the earlier findings that East Asians are hesitant to tell about their positive events and this is because they are more concerned about negatively affecting their social relationships. Moreover, we found the cultural differences in the frequency of capitalization attempts account for meanlevel differences in well-being between cultures. Implications for capitalization, culture, and well-being are discussed.

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Are you happy for me? How sharing positive events with others provides personal and interpersonal benefits.

Cited by 301 publications

References 109 publications

Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context

Investigating the consequences of word of mouth from a WOM sender’s perspective in the services context

Perceived and Capitalization Support Are Substantially Similar: Implications for Social Support Theory

Do Happy Events Love Company? Cultural Variations in Sharing Positive Events with Others

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