2021
DOI: 10.3389/fcomm.2021.610920
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Are Women a Missing Audience for Science on YouTube? An Exploratory Study

Abstract: Educational science programming on digital video platforms such as YouTube wrestle with sometimes significant gender disparities in viewership. When men engage with science and technology content on digital platforms more than women, gender gaps in the understanding of, engagement with, and interest in STEM may intensify. Therefore, there is a critical need for research aiming to aid in our understanding of these gender differences. This study provides evidence that the gender gaps may exist not in the use of … Show more

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Cited by 4 publications
(4 citation statements)
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“…As such, online science activities have the potential to contribute to widening participation in higher education STEM. Still, it is important to be mindful that students from privileged backgrounds participate in informal science education to a higher degree (DeWitt & Archer, 2017;Godec et al, 2021) and that gender gaps favouring male students have been found in online science participation (Amarasekara & Grant, 2019;Landrum, 2021). While it is not possible to make statistical generalisations for our small-scale, qualitative study, it nevertheless highlights how important online science resources have been for students from non-academic backgrounds, who otherwise have lacked opportunities to acquire science capital.…”
Section: Discussionmentioning
confidence: 90%
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“…As such, online science activities have the potential to contribute to widening participation in higher education STEM. Still, it is important to be mindful that students from privileged backgrounds participate in informal science education to a higher degree (DeWitt & Archer, 2017;Godec et al, 2021) and that gender gaps favouring male students have been found in online science participation (Amarasekara & Grant, 2019;Landrum, 2021). While it is not possible to make statistical generalisations for our small-scale, qualitative study, it nevertheless highlights how important online science resources have been for students from non-academic backgrounds, who otherwise have lacked opportunities to acquire science capital.…”
Section: Discussionmentioning
confidence: 90%
“…Today, almost all young people in Sweden have access to internet at home (Statistikdatabasen, 2022) and are therefore able to access a wealth of online science resources. However, there are studies showing gender differences in engagement with science on Youtube, both concerning presenters (Amarasekara & Grant, 2019) and consumers (Landrum, 2021). In a study of over 500 viewers' use of Youtube , Landrum, (2021) found that men were more inclined to watch science and technology videos than women (for science, there was a small gender gap, and for technology a larger gender gap).…”
Section: Introductionmentioning
confidence: 99%
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“…Atualmente, de acordo com o We Are Social (2023), o You-Tube possui um número maior de usuários masculinos do que femininos, 46% e 54%, respectivamente. Os sistemas de recomendac ¸ão das plataformas privilegiam o consumo e engajamento de conteúdo científico e tecnológico entre homens, contribuindo para o enviesamento de gênero no consumo de informac ¸ão [Landrum 2021].…”
Section: Introduc ¸ãOunclassified