Are we living in a ‘Yellow Submarine’?

Abstract

The presented article deals with the aspect of attitudes towards the selected songs as well as the moods it brings with the help of Thayer mood model. The aim of the presented article is (1) to investigate the attitudes towards the selected Beatles album, (2) to investigate the effect of songs on mood using the Mood model, and (3) to investigate the effect of selected demographic factors (age and gender) on the attitude towards the songs and the mood created by the songs from the album ‘Yellow Submarine’ in Slovak conditions. The results indicate that there is a significant link between the cognitive and affective components of attitudes within the selected album. It has also been shown that, in terms of moods, the album brings considerable variety. The results can be used both in the fields of musicology and psychology and as an introduction to the study of audio marketing.