Are We Humans or Are We Econs? Effect of Sunk Cost Fallacy on Real Estate Development Decisions

Bao, Helen X. H.; Meng, Charlotte Chunming; Wu, Jing

doi:10.1080/10835547.2017.12091769

Journal of Real Estate Practice and Education

2017

DOI: 10.1080/10835547.2017.12091769

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Are We Humans or Are We Econs? Effect of Sunk Cost Fallacy on Real Estate Development Decisions

Helen X. H. Bao

Charlotte Chunming Meng

Jing Wu

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Are We Humans or Are We Econs? Effect of Sunk Cost Fallacy on Real Estate Development Decisions

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