Are we all influencers now? Feminist activists discuss the distinction between being an activist and an influencer
Christina Scharff
Abstract:Drawing on thirty qualitative in-depth interviews with a diverse group of feminist activists who are mainly active online, this article analyses how research participants construct and portray ‘activists’ and ‘influencers’. One theme that emerged from the data is the commercial orientation of influencers, the monetisation of their activities online and how this differs from activist pursuits. Activism, by contrast, was constructed as focused on making social change, and not driven by commercial interests. This… Show more
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