2008
DOI: 10.1111/j.1467-6443.2008.00333.x
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“Are We Afrikaners Getting too Rich?”1 Cornucopia and Change in Afrikanerdom in the 1960s

Abstract: This article attempts to correlate the unprecedented economic growth of the 1960s in South Africa with shifts in patterns of consumption, attendant lifestyle changes and forms of status identification among Afrikaners. Moreover the subsequent divergences in Afrikaner nationalist politics and the demise of apartheid are explored in terms of the rise of the Afrikaner middle-class as one, hitherto largely unexamined, factor in the political transition in South Africa during the 1990s.

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Cited by 40 publications
(11 citation statements)
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“…Only two. The rest were working on the railways, on the army … And eventually more and more became business people.Supporting this point, Grundlingh () documents an increasing differentiation among Afrikaners in the 1960s, with cars and other consumer goods marking important points of distinction (on white prosperity in this period see also Seekings and Nattrass ; chapter 4).…”
Section: Afrikaans Schoolsmentioning
confidence: 99%
“…Only two. The rest were working on the railways, on the army … And eventually more and more became business people.Supporting this point, Grundlingh () documents an increasing differentiation among Afrikaners in the 1960s, with cars and other consumer goods marking important points of distinction (on white prosperity in this period see also Seekings and Nattrass ; chapter 4).…”
Section: Afrikaans Schoolsmentioning
confidence: 99%
“…It brought class differentiation among Afrikaners. In the 1960s, the NP was ambivalent about the impact of consumption on Afrikaner identity, with its potential to develop a cosmopolitanism that could undermine its cross-class ethnic support base (Grundlingh 2008).…”
Section: The 'Shop Girl': Domesticating Apartheid Consumptionmentioning
confidence: 99%
“…Cultural guardians feared that prosperous whites were becoming "worshippers of Mammon", and that the trappings of wealth and prestige had become the altars upon which traditional white (Afrikaner) values and volk unity were sacrificed. 30 As Du Pisani and Grundlingh argue, these fears were not unfounded: economic growth and the rise of an educated white middle class steadily corroded the dream of a "single-minded, abstemious 'volk' prepared to make considerable sacrifices on behalf of a greater ideal." 31 The erosion of the homogenising forces of Afrikaner nationalism intensified during the 1970s, and was aggravated exponentially by the ferment of the Soweto Uprising and renewed anti-apartheid resistance.…”
Section: Political Crisis and Moral Pessimism 1978-1982mentioning
confidence: 99%