Are respondents ready for audio and voice communication channels in online surveys?

Höhne, Jan Karem

doi:10.1080/13645579.2021.1987121

Cited by 6 publications

(27 citation statements)

References 15 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Our results showed that more than 50% of respondents would be willing to have the questions read aloud (audio channel) and about 40% of respondents would also be willing to give answers via voice input (voice channel). These figures are considerably higher than those reported by Höhne (2021), who found a willingness for the audio channel of 25% and a willingness for the voice channel of 16%. However, our figures for the voice channel are similar to those reported by Revilla et al (2018), who found a willingness of 54%.…”

Section: Discussioncontrasting

confidence: 72%

“…About 25% of the respondents indicated that they would agree with an audio channel, and only about 16% indicated that they would agree with a voice channel. Similar to Revilla et al (2018), Höhne (2021) found that respondents' willingness to engage in web surveys with audio and voice communication channels, respectively, was higher among respondents using a smartphone for web survey completion and more frequent and competent Internet users. Moreover, younger and male respondents, as well as respondents with higher extraversion and agreeableness, were more willing.…”

Section: Background and Research Questionsmentioning

confidence: 55%

“…Replicating and extending earlier research by Höhne (2021) and Revilla et al (2018), this study examined respondents' (non)willingness to engage in web surveys using audio and voice communication channels. In addition, we looked at respondents' reasons for (non)willingness and contributing respondent characteristics.…”

Section: Discussionmentioning

confidence: 87%

“…Regarding our first and third research questions, we follow the analytical strategies used by Höhne (2021) and Revilla et al (2018). Thereby, we aim at increasing the comparability of the results.…”

Section: Analytical Strategiesmentioning

confidence: 99%

See 3 more Smart Citations

Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why?

Lenzner

Höhne

2022

International Journal of Market Research

Self Cite

View full text Add to dashboard Cite

The ever-growing number of respondents completing web surveys via smartphones is paving the way for leveraging technological advances to improve respondents’ survey experience and, in turn, the quality of their answers. Smartphone surveys enable researchers to incorporate audio and voice features into web surveys, that is, having questions read aloud to respondents using pre-recorded audio files and collecting voice answers via the smartphone’s microphone. Moving from written to audio and voice communication channels might be associated with several benefits, such as humanizing the communication process between researchers and respondents. However, little is known about respondents’ willingness to undergo this change in communication channels. Replicating and extending earlier research, we examine the extent to which respondents are willing to use audio and voice channels in web surveys, the reasons for their (non)willingness, and respondent characteristics associated with (non)willingness. The results of a web survey conducted in a nonprobability online panel in Germany ( N = 2146) reveal that more than 50% of respondents would be willing to have the questions read aloud (audio channel) and about 40% would also be willing to give answers via voice input (voice channel). While respondents mostly name a general openness to new technologies for their willingness, they mostly name preference for written communication for their nonwillingness. Finally, audio and voice channels in smartphone surveys appeal primarily to frequent and competent smartphone users as well as younger and tech-savvy respondents.

show abstract

Section: Discussioncontrasting

confidence: 72%

Section: Background and Research Questionsmentioning

confidence: 55%

Section: Discussionmentioning

confidence: 87%

Section: Analytical Strategiesmentioning

confidence: 99%

See 2 more Smart Citations

Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why?

Lenzner

Höhne

2022

International Journal of Market Research

Self Cite

View full text Add to dashboard Cite

show abstract

“…The rapid increase in smartphone use in web surveys (see, for instance, Gummer et al, 2019; Höhne, 2021; Peterson et al, 2017; Revilla & Ochoa, 2016), coupled with technological developments, has introduced new opportunities for collecting respondents' answers to open‐ended questions. For instance, built‐in microphones enable researchers to collect oral instead of written answers.…”

Section: Introductionmentioning

confidence: 99%

Innovating the Collection of Open-Ended Answers: The Linguistic and Content Characteristics of Written and Oral Answers to Political Attitude Questions

Gavras

Höhne

Blom

et al. 2022

Journal of the Royal Statistical Society Series A: Statistics in Society

Self Cite

View full text Add to dashboard Cite

The rapid increase in smartphone surveys and technological developments open novel opportunities for collecting survey answers. One of these opportunities is the use of open-ended questions with requests for oral instead of written answers, which may facilitate the answer process and result in more in-depth and unfiltered information. Whereas it is now possible to collect oral answers on smartphones, we still lack studies on the impact of this novel answer format on the characteristics of respondents' answers. In this study, we compare the linguistic and content characteristics of written versus oral answers to political attitude questions. For this purpose, we conducted an experiment in a smartphone survey (N = 2402) and randomly assigned respondents to an answer format (written or oral). Oral answers were collected via the open source 'SurveyVoice (SVoice)' tool, whereas written answers were typed in via the smartphone keypad. Applying length analysis, lexical structure analysis, sentiment analysis and structural topic models, our results reveal that written and oral answers differ substantially from each other in terms of lengths, structures, sentiments and topics. We find evidence thatThis is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

show abstract

Innovating Web Probing: Comparing Written and Oral Answers to Open-Ended Probing Questions in a Smartphone Survey

Lenzner,

Höhne,

Gavras

2024

Journal of Survey Statistics and Methodology

View full text Add to dashboard Cite

Cognitive interviewing in the form of probing is key for developing methodologically sound survey questions. For a long time, probing was tied to the laboratory setting, making it difficult to achieve large sample sizes and creating a time-intensive undertaking for both researchers and participants. Web surveys paved the way for administering probing questions over the Internet in a time- and cost-efficient manner. In so-called web probing studies, respondents first answer a question and then they receive one or more open-ended questions about their response process, with requests for written answers. However, participants frequently provide very short or no answers at all to open-ended questions, in part because answering questions in writing is tedious. This is especially the case when the web survey is completed via a smartphone with a virtual on-screen keypad that shrinks the viewing space. In this study, we examine whether the problem of short and uninterpretable answers in web probing studies can be mitigated by asking respondents to complete the web survey on a smartphone and to record their answers via the built-in microphone. We conducted an experiment in a smartphone survey (N = 1,001), randomizing respondents to different communication modes (written or oral) for answering two comprehension probes about two questions on national identity and citizenship. The results indicate that probes with requests for oral answers produce four to five times more nonresponse than their written counterparts. However, oral answers contain about three times as many words, include about 0.3 more themes (first probing question only), and the proportion of clearly interpretable answers is about 6 percentage points higher (for the first probing question only). Nonetheless, both communication modes result in similar themes mentioned by respondents.

show abstract

Are respondents ready for audio and voice communication channels in online surveys?

Cited by 6 publications

References 15 publications

Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why?

Who Is Willing to Use Audio and Voice Inputs in Smartphone Surveys, and Why?

Innovating the Collection of Open-Ended Answers: The Linguistic and Content Characteristics of Written and Oral Answers to Political Attitude Questions

Innovating Web Probing: Comparing Written and Oral Answers to Open-Ended Probing Questions in a Smartphone Survey

Contact Info

Product

Resources

About