“…Hence, as a continued study of operations management, the concept of managing data quality is an essential hub used to turn the wheel of business. Unfortunately, too many times management's metrics for quality initiatives and the resulting decisions made from interpreting poor information, ineffective processes, and an inability to meet customer needs due to poor quality data management (Biswas and Sarker, 2008;Browning and Heath, 2009;Cavaleri, 2008;Chan and Kumar, 2009). Defective data, for instance, have the catastrophic potential to contaminate downstream assets, increase costs, jeopardise customer relationships, produce imprecise forecasts and ultimately, lead to poor decisions (Eckerson, 2002;Kerr and Norris, 2008;Smith and Offodile, 2007, 2008a, 2008b.…”