“…The cheerleader effect Facial attractiveness is typically considered to be signalled by physiological characteristics of the face, such as symmetry, averageness, and sexually dimorphic appearance (Little, Jones, & DeBruine, 2011;Rhodes, 2006). Yet, many recent studies have shown that facial attractiveness is also influenced by social context (Carragher, Thomas, Gwinn, & Nicholls, 2019;Furl, 2016;Hsieh et al, 2020;McDowell & Starratt, 2019;van Osch, Blanken, Meijs, & van Wolferen, 2015;Peng, Mao, Pagliaro, Roberts, & Livi, 2020;Walker & Vul, 2014;Ying, Burns, Lin, & Xu, 2019). Many of these studies describe 'the cheerleader effect' (Rashid & Fryman, 2008), which is said to occur when an observer judges the same face to be more attractive in a group compared to when it is seen alone (Walker & Vul, 2014; see also 'friend effect', Ying et al, 2019).…”