Are Gamification and Consumer Happiness the Links Between Gourmet Food Packaging Design and Mobile Points of Sales?

Moutzala, Ioanna; Spais, George S.

doi:10.1080/10496491.2024.2333481

Journal of Promotion Management

2024

DOI: 10.1080/10496491.2024.2333481

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Are Gamification and Consumer Happiness the Links Between Gourmet Food Packaging Design and Mobile Points of Sales?

Ioanna Moutzala,

George S. Spais

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Are Gamification and Consumer Happiness the Links Between Gourmet Food Packaging Design and Mobile Points of Sales?

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References 64 publications

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