Are consumers in developing countries willing to pay for aquaculture food safety certification? Evidence from a field experiment in Nigeria

Tran, Nhuong; Shikuku, Kelvin Mashisia; Hoffmann, Vivian; Lagerkvist, Carl Johan; Pincus, Lauren; Akintola, Shehu Latunji; Fakoya, Kafayat Adetoun; Olagunju, Olanrewaju Femi; Bailey, Conner

doi:10.1016/j.aquaculture.2021.737829

Cited by 12 publications

(10 citation statements)

References 44 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…These findings align with research that has found food safety to be a limited motivator of consumer choice in other LMICs [ 55 , 56 , 57 ]. Research elsewhere in Nigeria has found some willingness to pay for safer food but not necessarily among lower-income consumers (e.g., [ 58 ]).…”

Section: Discussionmentioning

confidence: 99%

What Is Safe and How Much Does It Matter? Food Vendors’ and Consumers’ Views on Food Safety in Urban Nigeria

Nordhagen

Lee²,

Onuigbo-Chatta³

et al. 2022

Foods

View full text Add to dashboard Cite

This study examines the food safety beliefs of vendors and consumers in a mid-sized Nigerian city using data from in-depth interviews and cognitive mapping techniques drawn from ethnography. We examine vendors’ and consumers’ perspectives on which foods are safe, which are not, and why; the place of foodborne illness among other health concerns and motivators of food choice; and how salient food safety is as a concern for vendors. The main perceived causes of unsafe food were found to be chemicals and insects; while bacterial illnesses were widely mentioned as a cause of gastrointestinal symptoms, these were not necessarily linked to food in consumers’ minds. Respondents agreed strongly that certain foods (e.g., cowpea, beef, green leafy vegetables, and local rice) were less safe than others. The importance of food safety as a choice motivator among consumers varies depending on framing: when asked directly, it was prominent and closely related to visible cleanliness, but concerns about food safety competed in consumers’ minds against other salient motivators of food and vendor choice, such as price. Most vendors did not see food safety, cleanliness, or hygiene as a key trait of a successful vendor, and just over half of vendors had any concern about the safety of their food. In conclusion, we note the implications for intervention designs, particularly the need to build upon consumers’ and vendors’ current beliefs and practices related to food safety in order to make foodborne disease prevention a more salient concern in food choice.

show abstract

Section: Discussionmentioning

confidence: 99%

What Is Safe and How Much Does It Matter? Food Vendors’ and Consumers’ Views on Food Safety in Urban Nigeria

Nordhagen

Lee²,

Onuigbo-Chatta³

et al. 2022

Foods

View full text Add to dashboard Cite

show abstract

“…To be impactful, certification would need to be tied to actual correlates of food safety, not “performative” aspects of neatness. There is some evidence that Nigerian consumers would be willing to pay more for safe-certified food, though this may not extend to all product types, particularly for low-income consumers [ 54 ]. Hence, such an approach should not be the only one used, or it could lead to inequitable outcomes for consumers.…”

Section: Discussionmentioning

confidence: 99%

“Sometimes You Get Good Ones, and Sometimes You Get Not-so-Good Ones”: Vendors’ and Consumers’ Strategies to Identify and Mitigate Food Safety Risks in Urban Nigeria

Nordhagen

Lee²,

Onuigbo-Chatta³

et al. 2022

Foods

View full text Add to dashboard Cite

This paper uses detailed data from in-depth interviews with consumers (n = 47) and vendors (n = 37) in three traditional markets in Birnin Kebbi, Nigeria. We used observations from those markets to examine how consumers and vendors identify and avoid or manage food safety risks and whom they hold responsible and trust when it comes to ensuring food safety. At the level of the vendor, consumers mentioned seeking “clean” or “neat” vendors or stalls. Cleanliness was primarily related to the appearance of the vendor, stall, and surroundings; reliance on trusted, known vendors was also noted. Food products themselves were largely evaluated based on visual cues: insects, holes, and colors—with some reliance on smell, also. Similarly, vendors assessed safety of food from suppliers based on a visual assessment or reliance on trusted relationships. On the second research question, both consumers and vendors largely placed responsibility for ensuring food safety on government; when asked specifically, consumers also named specific steps that vendors could take to ensure food safety. Consumers and vendors also generally felt that they could limit many food safety risks through identifying the “good” products in the market or from suppliers. The paper discusses the implications of these results for behavior change interventions.

show abstract

“…They have been used as a tool to gain insights into the value consumers place on safe food (Alimi and Workneh, 2016). The WTP literature in LMIC, particularly in sub-Saharan Africa is still scarce (Ortega and Tschirley, 2017) yet a growing body of work demonstrates an increasing consumer demand for safer food products, particularly in urban settings (Jabbar et al, 2010;Ifft et al, 2012;Tran et al, 2022).…”

Section: Interventions Targeting Consumers Of Animal Source Foods In ...mentioning

confidence: 99%

“…Several studies demonstrating consumer demand for safe food indicate the potential benefits of a certification scheme as a signal of safety to the consumer (Owusu-Sekyere et al, 2014;Tran et al, 2022). Such an example was seen in India, where growing concern among consumers about the purity and quality of milk marketed by informal milk vendors and the possible health risks it posed, paved the way for the introduction of a successful milk certification programme (Lindahl et al, 2018b).…”

Section: Interventions Targeting Consumers Of Animal Source Foods In ...mentioning

confidence: 99%

Foodborne zoonoses control in low- and middle-income countries: Identifying aspects of interventions relevant to traditional markets which act as hurdles when mitigating disease transmission

Leahy

Mutua²,

Grace³

et al. 2022

Front. Sustain. Food Syst.

View full text Add to dashboard Cite

Globally, foodborne zoonoses are responsible for approximately one third of all foodborne disease burden and this picture is likely to worsen if consumption of animal source foods continues to rise with insufficient attention to risk mitigation. Traditional markets represent highly important nodes that can be targeted for risk mitigation; in this series of case studies, we discuss food safety interventions relevant to this nexus. We illustrate that to improve food safety within traditional markets it is essential to consider some of the motivations and incentives of the stakeholders involved and the cultural, social, and economic context in which interventions are undertaken, highlighting barriers, enablers future interventions should aim to avoid, embrace. We also conclude that a holistic approach to foodborne zoonoses control will require the institutionalization of One Health across food systems of which traditional markets are part.

show abstract

Are consumers in developing countries willing to pay for aquaculture food safety certification? Evidence from a field experiment in Nigeria

Cited by 12 publications

References 44 publications

What Is Safe and How Much Does It Matter? Food Vendors’ and Consumers’ Views on Food Safety in Urban Nigeria

What Is Safe and How Much Does It Matter? Food Vendors’ and Consumers’ Views on Food Safety in Urban Nigeria

“Sometimes You Get Good Ones, and Sometimes You Get Not-so-Good Ones”: Vendors’ and Consumers’ Strategies to Identify and Mitigate Food Safety Risks in Urban Nigeria

Foodborne zoonoses control in low- and middle-income countries: Identifying aspects of interventions relevant to traditional markets which act as hurdles when mitigating disease transmission

Contact Info

Product

Resources

About