Are companies beholden to bias? The impact of leader race on consumer purchasing behavior

Avery, Derek R.; McKay, Patrick F.; Volpone, Sabrina D.; Malka, Ari

doi:10.1016/j.obhdp.2015.01.004

Cited by 19 publications

(18 citation statements)

References 105 publications

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“…This body of research examines the roles racial minority leaders play across a variety of impactful outcomes (e.g., follower leadership perceptions and evaluations, leadership behaviors, leader work attitudes, leader job performance, consumer purchasing behavior, team effectiveness, etc.) (e.g., Avery et al, 2015 ; Sy et al, 2010 ). The results vary, are nuanced, and sometimes contingent on other factors.…”

Section: Research On Leaders With Stigmatized Identitiesmentioning

confidence: 99%

Does Leader Same-sex Sexual Orientation Matter to Leadership Effectiveness? A Four-study Model-testing Investigation

et al. 2021

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Despite the legalization of same-sex marriage in the United States (U.S.) and an increasing number of out gay and lesbian business leaders, we have little knowledge of the role played by leaders' same-sex sexual orientation in the leadership process. To fill this important research void, we drew from a recent theoretical model on leaders' sexual orientation and conducted four experimental studies designed to test and retest whether leaders' same-sex sexual orientation affects followers' leadership perceptions and conformity to influence attempts, and how the intersectionality of leaders' same-sex sexual orientation with leaders' gender orientation and follower characteristics may modify the influences of leaders' same-sex sexual orientation on the follower outcomes. Based on over 2,100 working adults in the U.S., the results of the four studies, where leaders were depicted as charismatic, indicate that leaders' same-sex sexual orientation could have negative impacts on the follower outcomes. However, same-sex sexual orientation leaders did not suffer double stigma penalization by having additional marginalized identities (e.g., also being women). Female followers were more supportive of same-sex sexual orientation leaders than male followers. Our research advances knowledge of and responds to calls for more research attention to leader sexual orientation in the leadership process. Research and practical implications and directions for future research are discussed.

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Section: Research On Leaders With Stigmatized Identitiesmentioning

confidence: 99%

Does Leader Same-sex Sexual Orientation Matter to Leadership Effectiveness? A Four-study Model-testing Investigation

et al. 2021

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“…Our results suggest that employees are stereotyped as self-controlled based on their ostensibly irrelevant eating behaviors. It has long been established that employees are stereotyped based on group memberships related to age, race, and gender (Avery et al, 2015; Avolio & Barrett, 1987; Cuddy et al, 2011; Leslie et al, 2008). Yet, research has shown that other less-traditional factors act as sources of stereotype formation.…”

Section: Discussionmentioning

confidence: 99%

You are what you eat: How and when workplace healthy eating cultivates coworker perceptions and behaviors.

Watkins¹,

Patel²,

Antoine³

2022

Journal of Applied Psychology

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Food consumption has been conceptualized as an integral aspect of employee well-being. Whereas most research in the organizational literature to date is motivated by individual health outcomes, we assert that eating at work also entails interpersonal implications. In this manuscript, we draw from consumption stereotype theory and suggest that workplace healthy eating affects how employees are perceived and treated at work. Specifically, we posit that workplace healthy eating influences the extent to which a focal employee is attributed the trait of self-control, which subsequently impacts coworker citizenship behavior and social undermining enacted toward the focal employee. Moreover, we postulate healthy eating climate as a boundary condition to the effects of workplace healthy eating-when there is a salient healthy eating climate, workplace healthy eating is a weaker signal in the trait attribution process. Overall, we extend the concept of employee eating to the interpersonal level by explaining how employee eating directly affects coworker interactions.

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“…The theory of consumer discrimination suggests that consumers discriminate against minority entrepreneurs and expect that minority entrepreneurs will reduce their prices (Becker, 1957;Avery et al, 2015;Younkin and Kuppuswamy, 2019). Consequently, we propose that consumers expect the prices of minority entrepreneurs' products to be lower than Han entrepreneurs' products when the two groups are selling common products at the same time.…”

Section: Hypothesis Developmentmentioning

confidence: 94%

“…Indeed, Becker's theory is often used to explain reluctance to associate with people of different ethnicities (Broyles and Keen, 2010;Hekman et al, 2010). Prior studies also utilize it to explore the idea that consumers may expect minority entrepreneurs to reduce their prices (Avery et al, 2015;Younkin and Kuppuswamy, 2019). In the same vein, the theory of consumer discrimination would predict that consumers may discriminate against new products due to the products having different producers.…”

Section: Theory Of Consumer Discriminationmentioning

confidence: 99%

Prejudice, Does It Exist or Not? Consumer Price Discrimination in Minority Entrepreneurship

2020

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Many prior studies on minority entrepreneurship have found that some consumers display a strong bias against products from minority ventures. Not surprisingly, discrimination against products sold by minority-owned businesses increases the failure rate for such ventures. This paper seeks to verify the extent of consumer discrimination for minority products, and investigates whether it varies among different products. Building on insights from the theory of consumer discrimination, we conducted a comparative behavior experiment on 155 subjects for the expected pricing of two new products (common products and products with ethnic characteristics). Consistent with prior literature, we found that potential consumers held a bias against common products from minority ventures and offered a lower price. However, the theory of consumer discrimination could not be applied to the products with ethnic characteristics. Instead, potential consumers viewed ethnic characteristics products from minority ventures as being high quality and offered higher prices. This finding complements the theory of consumer discrimination and provides useful knowledge for minority entrepreneurs: minority entrepreneurs can employ price discrimination to strengthen the ethnic brand's impression by integrating ethnic cultural features into new products.

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Are companies beholden to bias? The impact of leader race on consumer purchasing behavior

Cited by 19 publications

References 105 publications

Does Leader Same-sex Sexual Orientation Matter to Leadership Effectiveness? A Four-study Model-testing Investigation

Does Leader Same-sex Sexual Orientation Matter to Leadership Effectiveness? A Four-study Model-testing Investigation

You are what you eat: How and when workplace healthy eating cultivates coworker perceptions and behaviors.

Prejudice, Does It Exist or Not? Consumer Price Discrimination in Minority Entrepreneurship

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