“…Nowadays, the business environment is rapidly changing because of enhancing global inter-connectivity, growing demand for innovation (Raymond et al, 2014;Lau et al, 2013) and technology (Rahman, 2001;Kleindl, 2000), new product development (Bruch et al, 2014;Schrettle et al, 2014;Sonia and Francisca, 2005). The need of the hour is for innovation (Raymond et al, 2014;Lau et al, 2013;Yam et al, 2011;Rahman, 2001), effective technologies (Liu, 2013), manufacturing flexibility (Hung et al, 2014, Vokurka et al, 2000, and reconfiguration of capabilities on the manufacturing sectors (Chengen, 2000). The future of globalization and manufacturing competitiveness is being driven by new markets for new products.…”