Are air travellers willing to pay for reducing or offsetting carbon emissions? Evidence from Italy

Rotaris, Lucia; Giansoldati, Marco; Scorrano, Mariangela

doi:10.1016/j.tra.2020.10.014

Cited by 23 publications

(24 citation statements)

References 38 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This result is much lower than elicitations that relied on stated-preferences, as could be expected based on criticisms associated with hypothetical measures of intentions and the environmental attitude-behavior gap. In fact, a substantial share of the bookings in our sample could have been offset at a cost lower than the average willingness-to-pay elicited by recent hypothetical studies in countries with comparable purchasing power (at least 83% compared to the average of 30 EUR/tonCO2 elicited by Rotaris et al, 2020 2 shows a detailed overview of the willingnesses-to-pay elicited in the three studies mentioned and which quantile they represent in our respective sample.…”

Section: Resultsmentioning

confidence: 76%

“…Third, we look at the role of income. Research suggests that pro-environmental behavior increases with rising income levels (Blasch & Farsi, 2014;Choi, 2015;Denstadli & Veisten, 2020;Fatihah & Rahim, 2017;Jou & Chen, 2015;Rotaris et al, 2020;Seetaram et al, 2018;Shaari et al, 2020) 1 . Conceptually, this can be related to the extension of the low-cost hypothesis (Diekmann & Preisendörfer, 1998) regarding income, i.e.…”

Section: Pre-registered Hypothesesmentioning

confidence: 99%

“…Next to research investigating willingness to forego flying (Whitmarsh et al, 2020), a large number of studies has been conducted in an effort to measure people's willingness to offset flightrelated carbon emissions (e.g., Brouwer et al, 2008, Choi et al, 2018, MacKerron et al, 2009, Rotaris et al, 2020, Seetaram et al, 2018, and Sonnenschein & Smedby, 2019, see Table 1 for an overview of all identified studies). As a critical limitation, all identified studies relied uniquely on statedpreference approaches, therefore eliciting willingness-to-pay hypothetically, without actual financial consequences to passengers and without actual environmental consequences.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Willingness-to-pay for CO2 offsets: A large-scale field study on revealed preferences in the aviation

Schlöder¹,

Berger²,

Kilchenmann³

et al. 2021

Preprint

View full text Add to dashboard Cite

Studies assessing people’s willingness-to-pay for carbon offsets are overwhelmingly grounded in hypothetical stated-preference approaches. Here, we report on a large-scale observational field study involving a final sample of 63,520 bookings made with a European airline, allowing us to gauge willingness-to-pay for offsets in a revealed-preference approach. Our pre-registered study shows that the median willingness-to-pay to voluntarily offset a ton of CO2 from flight-related emissions is zero, with the mean willingness-to-pay being around 1 EUR. Neither prices of the offset nor airfares are predictive of offsetting behavior in a highly powered sample. Climate vulnerability of the destination has no significant impact on the compensation decision either. On the other hand, higher ancillary spending is associated with an increased likelihood to compensate, even though the effect size is low due to the general unwillingness to internalize flight-related emissions. Additionally, we find the choice of a vegetarian meal to be of similar predictive power (significant, but low in effect size given an overall low proportion of passengers choosing a vegetarian meal). Our results inform existing research on stated preferences as well as mitigation efforts relying on voluntary climate action.

show abstract

Section: Resultsmentioning

confidence: 76%

Section: Pre-registered Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Willingness-to-pay for CO2 offsets: A large-scale field study on revealed preferences in the aviation

Schlöder¹,

Berger²,

Kilchenmann³

et al. 2021

Preprint

View full text Add to dashboard Cite

show abstract

“…This implies that a carbon tax can generate a desired shift if high-speed rail is readily available as an environmentally friendly alternative to air transport (Prussi & Lonza, 2018). Rotaris et al (2020) provide a good review of the studies on WTP for voluntary and mandatory contributions for reducing or offsetting carbon emissions. About half of these studies examine the WTP for a flight (e.g., Lu & Shon, 2012) while the other studies focus on the WTP per tonne of CO2 (e.g., MacKerron et al, 2019).…”

Section: Doddsmentioning

confidence: 99%

“…The geographic focus of most of the existing literature on voluntary offsets is Europe (e.g., Brouwer et al, 2008;Blasch & Farsi, 2014) with a few papers on the Asia-Pacific region, including Australia (e.g., Choi & Ritchie, 2014;Choi et al, 2018;Shaari et al, 2020). Rotaris et al (2020) and Denstadli and Veisten (2020) pointed out that most studies focus on the WTP for the voluntary contribution for air travel emissions reduction while studies estimating the WTP for mandatory taxation schemes are small in number. The former is important to airlines while the latter is of interest to policy makers.…”

Section: Doddsmentioning

confidence: 99%

Chinese future frequent flyers’ willingness to pay for carbon emissions reduction

Zhang

Cui

2021

Transportation Research Part D: Transport and Environment

View full text Add to dashboard Cite

Carbon offset programs and carbon taxes have not been introduced to China's aviation sector, but may be implemented in the coming decade. This research surveys Chinese university students to understand the factors associated with their willingness to participate in and pay for voluntary carbon offsets and compulsory taxes for domestic and international travel. Our survey subjects represent the future frequent flyers and a generation likely to be impacted the most by global warming. We find that their willingness to pay (WTP) for carbon emissions reduction is positively related to income, levels of environmental concern and trust in the carbon offsetting/reduction projects.Females tend to have a higher WTP than males. The intention to contribute during the Covid-19 pandemic was lower. The mean WTP for the voluntary offsetting regime for domestic travel is approximately 36.33 yuan, whereas the mean WTP for domestic travel under the compulsory regime is about 28.65 yuan. For international travel, these two figures are 45.37 yuan and 71.70 yuan, respectively.

show abstract

Business strategies for achieving carbon neutrality goals in collaborative ecosystems: Bridging gaps in achieving operational status

Luqman,

Zhang,

Sharma

et al. 2024

Bus Strat Env

View full text Add to dashboard Cite

This study delves into the pressing challenge of achieving carbon neutrality (CN) operational status among firms, with a specific focus on the moderating impact of emission scopes. We use mixed methods and ambidexterity and resource dependence theories to examine the relationships between four cooperation kinds (exploration‐focused, exploitation‐focused, resonance‐based, and governance‐centric) and firms' CN operating status. We also examine how three emission scopes affect cooperation and CN operating status. Our comprehensive research, based on primary and secondary data from 267 organizations, enhances our knowledge of how cooperation helps CNs achieve operational status. We find that stakeholder collaboration improves CN objectives. We found subtle correlations between collaboration types and emission scopes. Governance‐centric cooperation has a substantial interaction effect on scope 1 emissions, demonstrating its effectiveness in controlling emissions from owned or regulated sources. As the two emissions interact, the resonance‐based cooperation emphasizes the necessity of common values and beliefs between enterprises and stakeholders. With scope 3 emissions, exploitation‐focused cooperation emphasizes resource usage in emission management across the value chain and transportation. Exploration‐focused collaboration interacts with CN operational status for all three emission scopes, highlighting the importance of collaboration with research institutions, startups, and stakeholders in exploring emerging technologies and driving systemic changes for emission mitigation. Our study shows that stakeholder participation is crucial to CN operating status, especially for varied emission scopes. This research sheds light on collaborative strategy development and its importance in tackling varied emission scopes. Our research provides important contributions to the field, but future studies should understand its limits and examine the complexities of CN operational status and cooperation in other situations to increase knowledge.

show abstract

Are air travellers willing to pay for reducing or offsetting carbon emissions? Evidence from Italy

Cited by 23 publications

References 38 publications

Willingness-to-pay for CO2 offsets: A large-scale field study on revealed preferences in the aviation

Willingness-to-pay for CO2 offsets: A large-scale field study on revealed preferences in the aviation

Chinese future frequent flyers’ willingness to pay for carbon emissions reduction

Business strategies for achieving carbon neutrality goals in collaborative ecosystems: Bridging gaps in achieving operational status

Contact Info

Product

Resources

About