Are Aesthetic Preferences Affected by Gender and Age Differences?
Mittheera Leelayudthyothin
Abstract:Aesthetic preferences can be crucial for any brand that considers consumer favorites as essential. Form and shape are the most fundamental design elements concerned for all kinds of products and services. Gender and age differences were the main explanatory variables of interest in this study. The perceptions of two forms comprising representation and geometry associated with two contrary shapes involving solid versus airy, were examined. One hundred and eighty respondents participated by using convenience sam… Show more
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