Are Adolescents Receptive to Current Sales Promotion Practices of the Tobacco Industry?

Gilpin, Elizabeth A.; Pierce, John P.; Rosbrook, Bradley

doi:10.1006/pmed.1996.9980

Cited by 77 publications

(43 citation statements)

References 13 publications

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“…On the other hand, adolescents with more positive views of smoking, who see cigarettes as having some social or personal benefit and view it as a harmless activity, are more likely to smoke (Bauman et al, 1984;Swan et al, 1990). Further, adolescents who have favorable reactions to cigarette advertising and promotions are also more likely to smoke (Evans et al, 1995;Gilpin et al, 1997;Pierce et al, 1998). While these factors may influence individuals to smoke, they may also be the result of adolescent smoking, so that changes in these perceptions follow changes in adolescent smoking rather than vise versa.…”

Section: Trends In Correlates Of Adolescent Smokingmentioning

confidence: 99%

“…An early measure of successful quitting is the percentage of quitters who are able to maintain a quit attempt for at least 90 days (Gilpin et al, 1997). Using the same type of actuarial analysis as for Figure 6.4, but restricted to demographic groups, yields the 90-day successful cessation rates presented in Table 6.3.…”

Section: -10mentioning

confidence: 99%

“…During the 1990s, evidence accumulated showing that many of these activities were specifically targeted to encourage children and adolescents to take up smoking King, et al, 1998;Gilpin et al, 1997;Pierce et al, 1998). This research, together with tobacco industry documents that detailed the industry's strategies to attract children and adolescents, informed the massive number of lawsuits against the tobacco industry and led to a proliferation of local ordinances banning tobacco advertising.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The California Tobacco Control Program: A Decade of Progress, Results From the California Tobacco Survey, 1990-1999

Gilpin¹,

Emery²,

Farkas³

et al. 2001

PsycEXTRA Dataset

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Section: Trends In Correlates Of Adolescent Smokingmentioning

confidence: 99%

Section: -10mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The California Tobacco Control Program: A Decade of Progress, Results From the California Tobacco Survey, 1990-1999

Gilpin¹,

Emery²,

Farkas³

et al. 2001

PsycEXTRA Dataset

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“…Studies have demonstrated an association between exposure to certain media messages and smoking in adolescents. Over half of the cases of smoking initiation during adolescence are linked to watching smoking in movies [11,12], for instance, and the exposure to media messages such as tobacco promotions and advertisements also significantly increases the risk of smoking initiation during adolescence [2,[13][14][15][16]. In light of these findings, media literacy may represent a promising framework for developing innovative school-based smoking prevention programs [17].…”

mentioning

confidence: 99%

Association of Cigarette Smoking and Media Literacy about Smoking among Adolescents

Primack

Gold

Land

et al. 2006

Journal of Adolescent Health

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Purpose-To determine whether media literacy concerning tobacco use is independently associated with two clinically relevant outcome measures in adolescents: current smoking and susceptibility to smoking.Methods-We asked high school students aged 14-18 years to complete a survey that included a validated 18-item smoking media literacy (SML) scale, items assessing current smoking and susceptibility to future smoking, and covariates shown to be related to smoking. We used logistic regression to assess independent associations between the two outcome measures and SML.Results-Of the 1211 students who completed the survey, 19% reported current smoking. Controlling for all potential confounders of smoking, we found that an increase of one point (out of 10) in SML was independently associated with an odds ratio for smoking of .84 (95% confidence interval [CI] .71-.99). Compared with students below the median score on the SML scale, students above the median had an odds ratio for smoking of .57 (95% CI .37-.87). Of the students who were nonsmokers, 40% were classified as susceptible to future smoking. Controlling for all potential confounders of smoking, we found that an increase of one point (out of 10) was independently associated with and an odds ratio for smoking susceptibility of .68 (95% CI .58-. 79). Compared with students below the median SML, students above the median SML had an odds ratio for smoking susceptibility of .49 (95% CI .35-.68).Conclusions-In this sample of high school students, higher SML is independently associated with reduced current smoking and reduced susceptibility to future smoking. © 2006 Society for Adolescent Medicine. All rights reserved. [25][26][27], making media literacy attractive as an intervention. However, these studies focused on the outcomes such as student satisfaction, knowledge, and attitudes, and did not demonstrate that antismoking media literacy is associated with improvements in clinically relevant outcomes related to smoking. We therefore used a reliable, validated scale measuring the construct of smoking media literacy (SML) in youth [24] to determine the degree to which clinically relevant smoking-related outcomes are associated with SML scores in a large group of high school students. We hypothesized that higher media literacy scores would be associated with a decreased likelihood of current smoking and that, among current nonsmokers, those with higher media literacy would have a lower susceptibility to future smoking. Keywords Methods Participants and settingThe study population for our cross-sectional survey consisted of students attending a suburban public high school outside of Pittsburgh, Pennsylvania with a total enrollment of 1690. The community served by this high school is primarily Caucasian and middle-income. Male and female students were eligible to participate if they were 14-18 years old and were available to take the survey on the regular school day in January 2005 when it was administered. On this date, 79 students were absent and 86 were unav...

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“…4,5 Still others have shown correlations between the intensity of brand-specific cigarette advertising and brand awareness, preference, [6][7][8][9][10][11][12][13][14] or brand market shares 12,15,16 among youths. Many cross-sectional studies have reported associations between exposure to cigarette advertising or participation in promotional activities and attitudes toward smoking, 17 susceptibility to smoking, [18][19][20][21][22][23] and smoking behavior 6,9,11,17,19,21,22,[24][25][26][27][28][29][30][31][32][33][34][35][36][37][38][39] among youths. Because of the cross-sectional nature of these studies, it is not possible to determine whether the exposure to tobacco marketing preceded and contributed to smoking initiation or whether smoking initiation preceded increasing receptivity to tobacco advertising and promotions.…”

mentioning

confidence: 99%

Tobacco marketing and adolescent smoking: more support for a causal inference

2000

Am J Public Health

219

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Objectives. This prospective study examined the effect of tobacco marketing on progression to established smoking.Methods. Massachusetts adolescents (n = 529) who at baseline had smoked no more than 1 cigarette were reinterviewed by telephone in 1997. Analyses examined the effect of receptivity to tobacco marketing at baseline on progression to established smoking, controlling for significant covariates.Results. Adolescents who, at baseline, owned a tobacco promotional item and named a brand whose advertisements attracted their attention were more than twice as likely to become established smokers (odds ratio = 2.70) than adolescents who did neither.Conclusions. Participation in tobacco marketing often precedes, and is likely to facilitate, progression to established smoking. Hence, restrictions on tobacco marketing and promotion could reduce addiction to tobacco. (Am J Public Health.

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Are Adolescents Receptive to Current Sales Promotion Practices of the Tobacco Industry?

Cited by 77 publications

References 13 publications

The California Tobacco Control Program: A Decade of Progress, Results From the California Tobacco Survey, 1990-1999

The California Tobacco Control Program: A Decade of Progress, Results From the California Tobacco Survey, 1990-1999

Association of Cigarette Smoking and Media Literacy about Smoking among Adolescents

Tobacco marketing and adolescent smoking: more support for a causal inference

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