Architecture, Evidence, and “Evidentiality”

Leach, Andrew; Taylor, William M.; Stickells, Lee

doi:10.1080/13264826.2013.794918

Cited by 1 publication

(2 citation statements)

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“…Signs have obvious meanings referred to as denotation and also may have metaphoric, multileveled interpretations depending on context, cultural codes, and multiple connotations (Fiske, 1990). Every sign communicates and/or sends a message as long as someone receives and creates a meaning from it (Ferreira, 2007; Leach, 2005; Pane et al, 2018; Peirce, 1998; Schielke, 2019). As a result, communication always involves meanings that are created and exchanged either intentionally or unintentionally (Duncan & Moriarty, 1998).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Analyzing this information, the brain forms perceptions (Henley, 2019). Thus, a sign on the entrance of a place takes shape as a visual cue; captured in memory becoming a learned info which is useful at least as a mnemonic device, enabling us to think of that place later on recalling the image (Grossman & Wisenblit, 1999; Leach, 2005). Accordingly, successful representation of a place should communicate its message and convince the customer in a short time (Piqueras-Fiszman et al, 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

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Visual Signs at Sociable Place Entrances: User Perceptions and Preferences

Ulusoy

Onur

2023

SAGE Open

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This study aims to determine which signs are cognitively sufficient to convince the viewer to enter a social place, through the integration of semiotics and design. Photographs of 6 social places were obtained through personal photographs. A semiotic model of entrances was created and qualitative data were analyzed. An online survey was used to find out the perceived effectiveness of signs influencing customer decisions. A total of 595 respondents from all over the world responded to the questionnaire. Chi-square analysis was used for statistical analysis for differences between countries and age groups. Results of this study showed that specific colors, lights, transparency, right symbols, large scaled forms and gold lettering on black background raise the visibility of social place entrances and convince customers to enter the place and explore further. According to color preferences of countries, differing from previous literature; black or gray tones followed by red was preferred in Turkey and Cyprus. Red was the most preferred color in the The U.S.A., Middle East and Far East. In order to convince the customers to enter sociable places; this study has pointed out the importance of right signs to be used at sociable place entrances considering the different cultural connotations.

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