Architects and designers on LinkedIn: perceptions and strategies for professional success

Abstract

PurposeLinkedIn, as a professional networking platform, plays a crucial role in connecting professionals globally and facilitating their professional growth. This study aims to analyse the perceptions of architects and designers regarding the utilisation of LinkedIn for career development.Design/methodology/approachThe research focuses on gathering professional perceptions and opinions through a qualitative analysis of primary data. A semi-structured interview approach was used for data collection. The study selected 12 actively engaged professionals from the architecture and design industry in Perth, Western Australia, who actively use LinkedIn.FindingsThe study's findings reveal diverse opinions and experiences among professionals in the architecture and design industry regarding LinkedIn. It identifies several positive impacts of LinkedIn on the Australian architecture and design industry. Architects and designers recognise the potential benefits of LinkedIn in expanding their professional networks, showcasing their work, accessing learning opportunities and contributing to industry outcomes. They also appreciate the platform's ability to connect them with peers, clients, suppliers and industry, fostering knowledge sharing and collaboration in the evolving work environment.Originality/valueThis study contributes to the existing literature by extending the understanding of the importance of self-presentation on LinkedIn, identifying factors influencing career goal achievement and highlighting the role of professional connections on social media. It establishes connections between 21st-century online innovations and their practical applications within the relevant context.