AR/VR technologies in management and education

Abstract

The potential of some technological innovations for a long period of time remains either not fully explored or underestimated. The article gives a brief description of the AR and VR technologies, shows the possibilities of their use in various sectors and industries of the modern world economy. The paper provides an overview of the positive aspects and competitive advantages that AR and VR technologies can bring to companies engaged in the development and production of devices and instruments that allow using these technologies. This is a growth in sales of products and services, a reduction in operating costs, an increase in customer satisfaction, an improvement in the quality of product, services and service. The study also considers the limitations of using AR and VR technologies in educational environments. According to the authors, there are more industries and areas where AR and VR technologies can be applied.The paper analyses the volume of investments in the field of VR / AR, gives the forecasts of possible improvements of VR and AR devices, leading to creating of wider opportunities for their utilization in industrial, financial and educational spheres. The article presents the most successful examples of the implementation of AR and VR technologies in 2012-2021 in foreign and Russian companies. For statistical confirmation of the obtained results the authors performed a correlation analysis of the forecast estimates of the development of AR and VR technologies in 2021–2023. The paper makes the forecast of sales of technologies and devices in some sectors of the economy by 2024. Based on the analysis, the study concludes that there is a significant relationship between the electronics market as a whole and the VR/AR market.

Augmented and Virtual Reality in U.S. Education: A Review: Analyzing the Impact, Effectiveness, and Future Prospects of Ar/Vr Tools in Enhancing Learning Experiences

“…The study also notes the challenges in adopting VR and AR in education, including cost considerations, the need for suitable technical infrastructure, and content development complexities. Sosnilo, Kreer, and Petrova (2021) provide an overview of the positive aspects and competitive advantages that AR and VR technologies can bring to various sectors, including education. The paper discusses the growth in sales of products and services, reduction in operating costs, and improvement in the quality of products, services, and customer satisfaction due to the adoption of AR and VR technologies.…”

“…The study suggests that researchers should keep pace with these developments to discover gaps in AR and VR transition to education and create effective adaptability approaches. Sosnilo, Kreer, and Petrova (2021) discuss the potential of AR and VR technologies in various sectors, including education. Their paper provides an overview of the positive aspects and competitive advantages these technologies can bring, such as growth in sales of products and services, reduction in operating costs, and improvement in the quality of products, services, and customer satisfaction.…”

The role of immersive technologies in value creation in marketing

“…At the International Mobile Congress held in Spain, Mark Zuckerberg, one of the founders of "Facebook", said that virtual reality will soon become a new social platform and change the world. To develop this trend, Facebook has taken over VR (Virtual Reality) equipment maker Oculus (Sosnilo et al, 2021). Virtual Reality (VR) is an artificially created 3D digital world that allows people to locate in any time and space.…”

“…Almost all leading IT companies such as Amazon Microsoft, Sony, Google, Adobe, Samsung and Acer are developing these technologies and applying them to their business. Also, the world's leading brands such as Nike and Pepsi, as well as retail chains such as Walmart and Alibaba, have recognized the potential of immersive technologies and used them in their marketing campaigns and virtual stores (Sosnilo et al, 2021).…”

Socio-Economic Importance of Immersive Technologies

“…Технологии виртуальной реальности могут стать движущей силой этой тенденции. Многие ученые уже изучают потенциал иммерсивных технологий и ограничения в этой области [2,3,7,13,16,17]. Кроме того, эта технология очень привлекательна для сферы обучения.…”