2021
DOI: 10.26425/2309-3633-2021-9-2-114-124
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AR/VR technologies in management and education

Abstract: The potential of some technological innovations for a long period of time remains either not fully explored or underestimated. The article gives a brief description of the AR and VR technologies, shows the possibilities of their use in various sectors and industries of the modern world economy. The paper provides an overview of the positive aspects and competitive advantages that AR and VR technologies can bring to companies engaged in the development and production of devices and instruments that allow using … Show more

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Cited by 9 publications
(8 citation statements)
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“…The study also notes the challenges in adopting VR and AR in education, including cost considerations, the need for suitable technical infrastructure, and content development complexities. Sosnilo, Kreer, and Petrova (2021) provide an overview of the positive aspects and competitive advantages that AR and VR technologies can bring to various sectors, including education. The paper discusses the growth in sales of products and services, reduction in operating costs, and improvement in the quality of products, services, and customer satisfaction due to the adoption of AR and VR technologies.…”
Section: Discussion Of Findings Comprehensive Impact Analysis Of Ar/v...mentioning
confidence: 99%
See 1 more Smart Citation
“…The study also notes the challenges in adopting VR and AR in education, including cost considerations, the need for suitable technical infrastructure, and content development complexities. Sosnilo, Kreer, and Petrova (2021) provide an overview of the positive aspects and competitive advantages that AR and VR technologies can bring to various sectors, including education. The paper discusses the growth in sales of products and services, reduction in operating costs, and improvement in the quality of products, services, and customer satisfaction due to the adoption of AR and VR technologies.…”
Section: Discussion Of Findings Comprehensive Impact Analysis Of Ar/v...mentioning
confidence: 99%
“…The study suggests that researchers should keep pace with these developments to discover gaps in AR and VR transition to education and create effective adaptability approaches. Sosnilo, Kreer, and Petrova (2021) discuss the potential of AR and VR technologies in various sectors, including education. Their paper provides an overview of the positive aspects and competitive advantages these technologies can bring, such as growth in sales of products and services, reduction in operating costs, and improvement in the quality of products, services, and customer satisfaction.…”
Section: Discussion Of Findings Comprehensive Impact Analysis Of Ar/v...mentioning
confidence: 99%
“…At the International Mobile Congress held in Spain, Mark Zuckerberg, one of the founders of "Facebook", said that virtual reality will soon become a new social platform and change the world. To develop this trend, Facebook has taken over VR (Virtual Reality) equipment maker Oculus (Sosnilo et al, 2021). Virtual Reality (VR) is an artificially created 3D digital world that allows people to locate in any time and space.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Almost all leading IT companies such as Amazon Microsoft, Sony, Google, Adobe, Samsung and Acer are developing these technologies and applying them to their business. Also, the world's leading brands such as Nike and Pepsi, as well as retail chains such as Walmart and Alibaba, have recognized the potential of immersive technologies and used them in their marketing campaigns and virtual stores (Sosnilo et al, 2021).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Технологии виртуальной реальности могут стать движущей силой этой тенденции. Многие ученые уже изучают потенциал иммерсивных технологий и ограничения в этой области [2,3,7,13,16,17]. Кроме того, эта технология очень привлекательна для сферы обучения.…”
Section: Introductionunclassified