“…8 rely on a partial structural model of demand, they suggest a significant rise in fish consumption from current levels. As blue food consumption increases in several of these 10 countries (i.e., China, India, Nigeria, USA, Peru, Mexico, Brazil), per capita consumption of meat, dairy, and eggs will likely decrease, leading to greater dietary intake of DHA + EPA fatty acids, iron, calcium, and vitamin B-12, but reduced vitamin A intake if aquatic foods are substituted for other meat and dairy products 60 . If preferences were also to shift toward aquatic foods and away from ultraprocessed foods at higher levels of income for health reasons, consumers would likely experience reduced rates of diet-related non-communicable disease (e.g., cardiovascular disease, diabetes, stroke) 60 provided that they have access to affordable fish supplies.…”