Abstract:Some studies have linked the Seventh-day Adventist (SDA) church health-lifestyle with better wellbeing and longevity. However, there are suggestions that current initiatives by the SDA-church to prompt health behavior modifications have been inadequate. Current attempts seem to be largely downstream approaches without clear marketing guidelines. While social marketing has been noted to be a key success factor in behavior modification initiatives, it does not seem to have been used in promoting SDA healthlifest… Show more
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