This paper proves strong lower bounds for distributed computing in the congest model, by presenting the bit-gadget: a new technique for constructing graphs with small cuts.The contribution of bit-gadgets is twofold. First, developing careful sparse graph constructions with small cuts extends known techniques to show a near-linear lower bound for computing the diameter, a result previously known only for dense graphs. Moreover, the sparseness of the construction plays a crucial role in applying it to approximations of various distance computation problems, drastically improving over what can be obtained when using dense graphs.Second, small cuts are essential for proving super-linear lower bounds, none of which were known prior to this work. In fact, they allow us to show near-quadratic lower bounds for several problems, such as exact minimum vertex cover or maximum independent set, as well as for coloring a graph with its chromatic number. Such strong lower bounds are not limited to NP-hard problems, as given by two simple graph problems in P which are shown to require a quadratic and near-quadratic number of rounds. All of the above are optimal up to logarithmic factors. In addition, in this context, the complexity of the all-pairs-shortestpaths problem is discussed.Finally, it is shown that graph constructions for congest lower bounds translate to lower bounds for the semi-streaming model, despite being very different in its nature.