Appropriating Visual Form: The iPod “Silhouette” Campaign as Representative Form

Cooper, Troy

doi:10.1080/15551390902803838

Cited by 6 publications

(4 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Apple collects photos and videos taken by users with iPhones from all over the world and showcases these works in their global advertisements. The selected works are displayed on Apple's online platforms, in physical stores, on billboards, and in TV commercials, providing high exposure for the creators [8].…”

Section: Apple's Classical Ad "1984 Apple Releases the Macintosh Comp...mentioning

confidence: 99%

“…The use of popular music of the time as a backdrop in the advertisement was intended to emphasize the iPod's function as a music player, and also inadvertently enhanced the appeal of the advertisement. The music in the advertisement, as well as the silhouetted characters dancing to the music, creates a positive and energetic atmosphere, so that people can feel happy and excited while watching the advertisement, thus creating an emotional connection with the brand [8,11].…”

Section: The Music Element Played a Key Role In The Advertisementmentioning

confidence: 99%

See 1 more Smart Citation

Analysis of Apple's Classic Ads - Strengths and Weaknesses

Wang

2023

HBEM

View full text Add to dashboard Cite

Advertising and marketing are one of the key topics of research today. For the company and research, it is important to learn from the past excellent advertising and marketing cases and analyze the shortcomings of the predecessors to improve themselves. The researcher found that there is a good research space for Apple's advertising and marketing cases, and there is still a research gap in the analysis of Apple's classic advertising cases. This study explores the effectiveness of four major Apple Inc. advertising campaigns, understanding their impact on brand image and market positioning. Through comprehensive literature analysis, the study dissects the advantages and shortcomings of the "Macintosh's Introduction in 1984," "Think Different," "Silhouette Campaign," and "Shot on iPhone" campaigns. While these campaigns have been instrumental in creating a distinct brand image, they have exhibited limitations in providing comprehensive product information and broad audience appeal. The study concludes that the emphasis on user engagement, transparency in content selection, and a holistic portrayal of product capabilities could bolster the effectiveness of such campaigns. This article is crucial for devising impactful advertising strategies in technology markets.

show abstract

Section: Apple's Classical Ad "1984 Apple Releases the Macintosh Comp...mentioning

confidence: 99%

Section: The Music Element Played a Key Role In The Advertisementmentioning

confidence: 99%

Analysis of Apple's Classic Ads - Strengths and Weaknesses

Wang

2023

HBEM

View full text Add to dashboard Cite

show abstract

“…Writing about the Walkman, Bull argues that 'Public spaces are voided of meaning and are represented as ''dead spaces'' to be traversed as easily and as pleasurably as possible ' (2000: 79). The idea that headphones and personal music could basically negate the importance of physical space can also be seen in the award winning 'Silhouette' series of iPod advertisements that feature people dancing with headphones on a featureless, black background (Cooper, 2009). These advertisements, in a sense, draw from the centuries old idea that people can exist alone in a world of sounds and disconnect from their surroundings (Sterne, 2003).…”

Section: Privatized Soundscapesmentioning

confidence: 99%

“…Auditory mobile media has been widely studied in multiple disciplines that have examined the Walkman and iPod from critical perspectives (Bull, 2000(Bull, , 2004(Bull, , 2007Cooper, 2009;Gunn and Hall, 2008;Jenkins, 2008), phenomenological perspectives (Hosokawa, 1984), and cultural perspectives (du Gay et al, 1997;Kahney, 2005). However, there is less literature on newer forms of location-based auditory mobile media that focus more on collective experiences of sound.…”

mentioning

confidence: 99%

Make a sound garden grow

Frith

Ahern

2014

Convergence

View full text Add to dashboard Cite

The Walkman and iPod have often been viewed as individualizing technologies. People use these forms of mobile media to impart a sound track of their own choosing over their experience of physical space. However, newer mobile projects have examined the links that tie mobile media and sound to experiences of movement. These projects focus on the collaborative construction of shared soundscapes through mobile media, in a sense responding to the individualizing tendencies of dominant auditory mobile media. This article draws from literature in sound studies, media studies, and locative media art to examine these relatively new forms of what we call social soundscaping. Through our analysis, we show the potential for new mobile sound practices that allow for the more participatory production of public soundscapes.The Sony Walkman has done more to change human perception than any virtual reality gadget. I can't remember any technological experience since that was quite so wonderful as being able to take music and move it through landscapes and architecture. (Gibson, 1993, n.p.) What were once new media are often quickly enfolded into daily life and rendered somewhat invisible (Baym, 2010;Marvin, 1988). The Walkman is a prime example. As William Gibson

show abstract

More than Shapes: The Silhouette Effect in Advertising

Trinh

2023

Journal of Advertising

View full text Add to dashboard Cite

Appropriating Visual Form: The iPod “Silhouette” Campaign as Representative Form

Cited by 6 publications

References 6 publications

Analysis of Apple's Classic Ads - Strengths and Weaknesses

Analysis of Apple's Classic Ads - Strengths and Weaknesses

Make a sound garden grow

More than Shapes: The Silhouette Effect in Advertising

Contact Info

Product

Resources

About