“…To assess the maturity of the employer brand, five levels are used: initial, standard, rational, control, perfect. Let's propose to consider four levels of employer brand maturity: origin (zero), standardization (first), improvement (second) and optimization (third) [13].…”
Section: Research Results and Discussionmentioning
The object of research is the models of management and evaluation of the employer's brand as components of the effectiveness of the enterprise. One of the problematic points is that there is no universal model for employer brand management. Employer brand assessments are often subjective and untrue. The target audience of the employer brand requires new approaches to management from the employer. This is due to a change in the generation of candidates in the labor market. One third of applicants are Generation Z (born 1995–2010). Companies are losing potential employees due to value proposition mismatch, employer brand immaturity.
During the study, the following scientific methods were used as a method of theoretical analysis in the study of employer brand management models. As well as methods of theoretical analysis, comparison and generalization for a general analysis of the issue and the determination of generalized characteristics of brand management and evaluation models.
In the proposed work, the issues of modern employer brand management are considered. The best models have been identified that consider an integrated approach and form a separate ecosystem within the enterprise. Conclusions are drawn about the need for further search for the most appropriate assessment of the employer's brand. The importance of a flexible approach to employer brand management has been studied. It also summarizes the main methods for assessing the employer brand, which will become the basis for further analysis.
Thanks to the results of the study, company managers will be able to choose a modern employer brand management model, its components and main characteristics. The employer's value proposition needs to be reviewed through the hiddenness of components that may be important to the candidate. Also, the assessment of the employer brand will be comprehensive: internal and external. The relationship between employer brand maturity and company performance is direct. The higher the level, the less losses the company incurs in the selection, training and development of employees.
“…To assess the maturity of the employer brand, five levels are used: initial, standard, rational, control, perfect. Let's propose to consider four levels of employer brand maturity: origin (zero), standardization (first), improvement (second) and optimization (third) [13].…”
Section: Research Results and Discussionmentioning
The object of research is the models of management and evaluation of the employer's brand as components of the effectiveness of the enterprise. One of the problematic points is that there is no universal model for employer brand management. Employer brand assessments are often subjective and untrue. The target audience of the employer brand requires new approaches to management from the employer. This is due to a change in the generation of candidates in the labor market. One third of applicants are Generation Z (born 1995–2010). Companies are losing potential employees due to value proposition mismatch, employer brand immaturity.
During the study, the following scientific methods were used as a method of theoretical analysis in the study of employer brand management models. As well as methods of theoretical analysis, comparison and generalization for a general analysis of the issue and the determination of generalized characteristics of brand management and evaluation models.
In the proposed work, the issues of modern employer brand management are considered. The best models have been identified that consider an integrated approach and form a separate ecosystem within the enterprise. Conclusions are drawn about the need for further search for the most appropriate assessment of the employer's brand. The importance of a flexible approach to employer brand management has been studied. It also summarizes the main methods for assessing the employer brand, which will become the basis for further analysis.
Thanks to the results of the study, company managers will be able to choose a modern employer brand management model, its components and main characteristics. The employer's value proposition needs to be reviewed through the hiddenness of components that may be important to the candidate. Also, the assessment of the employer brand will be comprehensive: internal and external. The relationship between employer brand maturity and company performance is direct. The higher the level, the less losses the company incurs in the selection, training and development of employees.
“…У результаті узагальнення наведених моделей зрілості та врахування існуючих практик формування бізнес-процесів на підприємствах автором цієї статті [24] була запропонована шестирівнева модель зрілості бізнес-процесів з позиції їх економічної безпеки: 0 -найвищий рівень небезпеки; 1 -початковий (низький рівень безпеки); 2 -стандартний (граничний рівень безпеки); 3 -раціональний і формалізований (достатній рівень безпеки); 4 -контрольований і керований (високий рівень безпеки); 5 -досконалий (найвищий рівень безпеки), що відображено на рис. 2.…”
A holistic understanding of the state of economic security of enterprise is ensured by the implementation of process management and assessment of security based on the maturity of business processes. Introduction of measures to improve the economic security of the enterprise on the bases of maturity of business processes allows to optimize the operational and investment activities of the enterprise and ensures its safety against the risks of inconsistent implementation of measures in accordance with the spheres of activity. The purpose of the research is to substantiate the maturity of the business processes of trade enterprise as a criterion for their economic security and on this basis the development of a system for assessing the economic security of the business processes of the enterprise. The ground for linkage of conceptions of process management and security management are the economic interests of the enterprise, which have to be protected (in terms of economic security) and implemented (in terms of process management). The attributes of maturity of business processes (safety of business process taking into account the materialization of the stakeholders’ interests, completeness of business process implementation) and the criteria for evaluation on their basis (effectiveness, efficiency, quality, completion of the management cycle) are allocated, which are taken into account for the formalization of the system of assessment of the level of economic security of the enterprise on the basis of maturity of their business processes. The developed system of indicators for assessment of business processes of trade enterprise allows to identify the level of maturity of business processes and determine on this basis the level of economic security of the enterprise. Prospects for further research in this direction are the substantiation of a scientific-methodological approach to the assessment of economic security of trade enterprise on the basis of maturity of its business processes.
Introduction. In the context of modern challenges and needs of the global business environment, effective management of business processes and ensuring economic security are extremely important for the success of IT enterprises. This article examines the key aspects of economic security and business process management in the context of information technology, enabling analysis, evaluation, and optimization of enterprise activities in this sector.
Research Objective. Studying key aspects of economic security and business process management in the context of their optimization in the IT sector, as well as researching methods of business process management and providing practical recommendations that can be useful for IT enterprises to improve their efficiency and competitiveness.
Method (methodology). The research methodology involves literature analysis, empirical studies, and the use of analytical, synthesis, modeling, and forecasting methods to gain a deeper understanding of economic security and business process management in the IT sector. General scientific techniques have been utilized, including the analysis of scientific literature addressing issues of economic security and business process management. Empirical studies include the analysis of practical situations in the IT sector, allowing for the examination of specific cases of success or challenges in the field of economic security and business process management. This combination of methods will enable a comprehensive analysis and provide recommendations for improving practices in the IT sector.
The results. The research methodology encompasses literature analysis, empirical studies, and the utilization of analysis, synthesis, modeling, and forecasting methods to gain a deeper understanding of economic security and business process management in the IT sector. Empirical research involves analyzing practical situations in the IT sector, allowing for the examination of specific cases of success or challenges in the realm of economic security and business process management. This combination of methodologies enables a comprehensive analysis and provides recommendations for improving business process management practices within the context of economic security in the IT sector
Conclusions. The issues of achieving economic security status by IT businesses have been studied and summarized, taking into account their specificities. Methods for assessing the effectiveness of business process management through the use of indicator systems adapted to the IT industry have been generalized. Suggestions have been made for developing performance indicators for IT enterprise business processes to enhance management practices and ensure stability and competitiveness of IT companies within the context of economic security.
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